ONE beyond search
Das One Beyond Search Team - Paavo, Daniel, Chrissy, Markus und Matts

Your SEO consultancy from Munich:
ONE Beyond Search

  • Senior-only: We work exclusively with experienced SEO experts, each with at least 10 years of professional experience
  • No gut feeling: SEO strategies based on your goals, requirements, and solid data
  • Future-proof: SEO that delivers results today – and remains effective in the age of AI
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as featured in
  • Bundesverband Digitale Wirtschaft (BVDW) e.V.
  • Search Marketing Expo
  • SEOPRESSO Podcast
  • SEOkomm
  • Website Boosting
  • SEO DAY
  • 121 Watt
  • SEORCH
  • Bundesverband Digitale Wirtschaft (BVDW) e.V.
  • Search Marketing Expo
  • SEOPRESSO Podcast
  • SEOkomm
  • Website Boosting
  • SEO DAY
  • 121 Watt

SEO is dead. ONE is back.

SEO is becoming more complex because the playing field is expanding. Instead of focusing exclusively on Google, AI platforms, LLMs, and new interfaces are now taking center stage: ChatGPT, Google’s AI Overviews, or AI Mode. Classic SEO is still not dead – it remains the foundation. Many of the currently promoted best practices in the field of Generative Engine Optimization (GEO) are rooted in proven SEO principles. And for the foreseeable future, there are still top rankings and organic traffic to be gained from traditional Google search.

More than ever, SEO is now a cross-functional discipline. It is closely intertwined with UX, product management, brand marketing, and social media marketing. The overarching goal of SEO is to position brands, products, and services not only in classic Google search, but also in AI-powered answer systems.

SEO is no longer just a performance channel, but is also playing an increasingly important role in brand building. Visibility and brand awareness are mutually dependent: without building a strong brand, it will become increasingly difficult to remain visible in the age of AI. No brand, no rank.

Why ONE Beyond Search is the right SEO partner for you

We do not work with generic, off-the-shelf solutions. Every company is unique – with its own goals, internal resources, and specific challenges. That is why we rely exclusively on tailored strategies and consulting approaches that are aligned with your setup and context. Whether comprehensive SEO support or targeted assistance on topics such as technical SEO, content optimization, or strategic positioning – we adapt to your needs.

As an SEO consultancy with a senior-only team, we combine many years of experience with technological expertise and deep industry knowledge. We think data-driven, act pragmatically, and speak plainly. In short: we don’t just help you become visible – we make sure SEO delivers measurable impact for your business.

What our work delivers for you:

What others appreciate about our work

SEO Manager EURONICS I can highly recommend working with Matthias Hotz. He is a technically brilliant SEO expert with an enormous knowledge base who can answer even complex questions quickly, precisely, and with a realistic understanding of corporate structures. Thanks to his empathetic nature and his drive to find smart solutions, our collaboration was not only very pleasant but also had real momentum.! Florian Hink

Florian Hink

SEO Manager EURONICS
Executive Leadership Ccoach With Daniel as your SEO consultant, you get professional, modern guidance that impresses through its quality and truly collaborative partnership. Dr. Eva Kinast

Dr. Eva Kinast

Executive Leadership Ccoach
Founder & Managing Director Kaipara We’ve been working with Daniel for almost five years, and he is not only always up to date technologically, but also able to develop and implement strategic concepts. His professionalism is impressive in every respect, and the collaborative, equal-footed way he works makes him indispensable to us. Frank Selter

Frank Selter

Founder & Managing Director Kaipara
Founder & Managing Director Aktienfinder.net Thanks to our collaboration with Matthias, we were able to comprehensively optimize our website from an SEO perspective. We are impressed by his in-depth analysis, the clear prioritization of necessary actions, and the pleasant, straightforward collaboration at the highest level. Our strong online visibility is a key factor in our business success. Torsten Tiedt

Torsten Tiedt

Founder & Managing Director Aktienfinder.net
Brand Management and Communication Buderus Working with Chrissy was collaborative, trusting, reliable, and highly professional. Thank you for the great time together! Laura Denise Kormann

Laura Denise Kormann

Brand Management and Communication Buderus
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Our SEO services at a glance

Below you will find our range of services. We offer a comprehensive SEO package from a single source, but we are just as happy to provide targeted support in individual areas if you cover certain topics in-house or only need expertise at specific points.

Missing something? No problem. Just get in touch with us – together, we’ll develop a solution that fits your objectives.


Whether classic search engines or AI systems: we approach SEO across platforms and position your brand wherever your target audience is looking for answers, products, or solutions. With a holistic approach and expertise in both worlds, we ensure a future-proof presence in organic and AI-driven search.

These 10 principles are especially important to us as an SEO consultancy when working with you

From direct communication and robust data to tailored recommendations. This is the standard by which we measure ourselves:

  1. Direct points of contact, no detours: You work directly with the team responsible for your SEO project – without intermediaries or account-management loops.
  2. Proactive instead of reactive: We stay ahead of developments and think proactively to prepare you for relevant changes in the search landscape – before issues arise.
  3. White hat instead of black hat: We operate at all times in line with the guidelines of Google and other search engines.
  4. No learning curve at your expense: You work with SEO consultants who bring 10+ years of hands-on experience.
  5. Team players instead of a black box: We work closely with you and your team – to reduce workload and enable your internal capabilities.
  6. Partnership instead of scaling at any cost: If you are looking for a large agency for bulk execution or resource scaling, we are not the right fit. We stand for personal, long-term collaboration on equal footing.
  7. Focus instead of volume: We only take on as many clients as we can fully commit to. “Impact over scale” applies not only to our SEO strategies – but to ourselves as well.
  8. Tailored instead of one-size-fits-all: We dive deep into your brand, business model, and objectives to provide truly customized recommendations.
  9. Data over gut feeling: Our decisions are based on solid analysis – not assumptions, preferences, or trends.
  10. No over- or under-challenging: You set the pace. We bring plenty of ideas, but adapt to your speed and available resources – exactly in a way that is sensible and feasible for you.

Proven across more than 500 projects: our approach to your SEO success

Whether a one-off project or a long-term partnership – our way of working remains the same:

1

Kick-off & goal definition

Together, we lay the foundation for a successful collaboration. We define goals, KPIs, target audiences, and competitors, and align on processes, roles, and responsibilities.

Data-driven analysis

We collect all relevant data required to execute your project – whether for a one-off engagement or as the basis for a long-term SEO strategy. Depending on your objectives, this may include site audits, keyword research, content audits, and off-page analyses.

2
3

Deriving actions & roadmap development

Based on the analysis results, we derive concrete actions, prioritize them effectively, and align them closely with you. We then translate the results into a structured roadmap that serves as a clear implementation plan.

Implementation of measures

We support you closely throughout implementation – whether by creating and reviewing tickets for your developers to improve page speed, or by optimizing and creating content that aligns user needs with business objectives. If desired, we can also take on operational execution as an extended workbench of your team.

4
5

Monitoring & reporting

In ongoing collaborations, you receive regular reports and status calls at a jointly defined cadence. For one-off projects – such as an SEO Audit – we present the results in person, discuss next steps, and take the time to answer your questions. Including after the meeting.

Want to know where you stand? Use our free SEO Quick Check to see how your domain is currently performing, where untapped potential lies – and to get to know the way we work. Get in touch now!

The ONE Beyond Search team

Want to know who’s behind ONE Beyond Search? One thing is certain: this is where deep SEO expertise meets a healthy dose of passion. Who we are and what defines us – here’s the overview.

  • Chrissy Chrissy
    Christiane Kunisch
    • Christiane Kunisch

      With more than ten years of experience in SEO, Chrissy is one of the industry’s leading technical SEO specialists. She stands for strategic precision, technical depth, and clear, pragmatic solutions. Companies trust her ability to make complex challenges understandable – and to solve them in a measurable way. As one of the highest-rated newcomer speakers in the scene, she captivates audiences at industry conferences and breaks down even the most complex topics with ease and a touch of wit.

  • Daniel Daniel
    Daniel Kremer
    • Daniel Kremer

      With his calm and composure, Daniel brings structure to the sometimes overheated world of SEO – and that is exactly his strength. With razor-sharp thinking, a keen sense for advertising psychology, and a strategic eye for data, he develops well-thought-out and effective SEO concepts. He is particularly fascinated by the potential of AI to increase efficiency and scalability. As the initiator of one of the first BVDW-compliant trainee programs, he passes on his knowledge with foresight and passion.

  • Matts Matts
    Matthias Hotz
    • Matthias Hotz

      Matts is one of the leading technical SEOs in the German-speaking market. Active in web development as a full-stack developer since the 1990s, he has been responsible for global websites for over ten years and made a name for himself at 1&1 as Head of Frontends. To this day, he develops innovative SEO tools and custom solutions for even the most challenging technical SEO edge cases.

  • Markus Markus
    Markus Walter
    • Markus Walter

      Markus has been shaping the development of the industry since 2007, advancing SEO both strategically and operationally within large companies and agencies. With strong political acumen, he positions SEO effectively at every level – from operations to the C-suite. As Head of SEO, he built and successfully led one of the largest teams in the German SEO landscape.

  • Paavo Paavo
    Paavo Christian Spieker
    • Paavo Christian Spieker

      Paavo is the founder of the former One Advertising and served as managing partner of what later became diva-e. With his clear philosophy “No Brand – no Rank,” he has been a pace-setter in the industry for years. Paavo knows the SEO scene inside out and brings a unique mix of strategic foresight, industry expertise, and entrepreneurial mindset to the team.

This is what a project with ONE Beyond Search looks like

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A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation.

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We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer. We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately. We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.


Do I even need an SEO agency?

The world of SEO rarely stands still – in fact, it never does. At the moment, it is primarily the integration of AI into search that is creating movement, hype, and uncertainty. In such phases, an experienced SEO agency keeps a cool head, separates what matters from buzzwords, and helps you make well-founded decisions. With many years of experience – from the first major Google updates such as Panda or Penguin to today’s AI-driven search – our SEO experts have always accompanied change with a clear perspective and pragmatic solutions. This ensures that neither time nor budget is wasted, but instead focused directly on measures that actually generate conversions.

An SEO agency is also ideally positioned to actively shape the transition towards Generative Engine Optimization (GEO). Because even in the new search landscape, SEO remains essential. Put simply: before an AI Overview is generated, Google uses the top results of organic search as the basis for answer generation. Those who rank there remain relevant for AI systems as well. In addition, Google also uses signals from organic search to train its Gemini AI model in order to select relevant training URLs – presumably based on user signals or the concept of Experience, Expertise, Authoritativeness, and Trust (E-E-A-T). Especially now, experts are needed who excel at classic SEO. This leaves enough room to properly assess, adapt, and successfully implement the flood of new developments. An SEO agency relieves you of increasing training pressure and supports you in prioritizing the measures that truly matter and are future-proof.

Moreover, SEO today must be more tightly integrated than ever with other disciplines such as UX, product development, or brand marketing. Yet this is exactly what often gets lost in day-to-day operations. An SEO agency can support you here – while you remain focused on your core business.

As an external partner, we not only bring strategic experience across a wide range of industries and company sizes (from SMEs to DAX-listed corporations), but also ensure clear communication, realistic prioritization, and effective execution.

What we stand for. And what you can rely on.

High-End Expertise

Best-in-Class SEO & Coding Know-How

Hands-on Consulting

Pragmatic Solutions with a direct Impact

100% data-driven

Making Success comprehensibly measurable

Impact over Scale

Genuine Partnership - no scaling at all costs

Get in touch

We look forward to your inquiry and will be happy to advise you, without obligation, on the right offering for your needs.
Or send us an email directly to: hello@onebeyondsearch.com

Thank you.

We have received your request and will get back to you as soon as possible.

Frequently asked questions

An SEO agency is a specialized service provider that helps companies improve the visibility and findability of their brand, products, or services in search engines such as Google or AI-powered search systems.
When choosing an SEO agency, you should consider the following points, among others:
  • Subject-matter expertise: The agency should have solid knowledge in the areas relevant to your objectives and be familiar with the latest developments in the industry.
  • Adherence to quality guidelines: The agency should use only white-hat SEO practices to ensure long-term success.
  • Avoidance of unrealistic promises: Steer clear of agencies that promise fast and guaranteed results (e.g., #1 rankings).
  • Tailored strategies: A good agency develops customized strategies aligned with your specific goals and needs.
  • Flexibility and adaptability: The SEO landscape is constantly changing. A good agency adapts its strategies accordingly.
  • Understanding of your business model: An agency that understands your industry and target audience can work more effectively.
  • Availability and responsiveness: A dedicated point of contact and short response times are important for successful collaboration.
  • Experience and references: Look for proven results and satisfied clients. References can be helpful here.
  • Transparent communication and regular reporting: The agency should proactively report on its methods, progress, and results.
It depends. Costs are individual and depend heavily on scope, goals, and the type of collaboration. For example, it makes a difference whether this is a one-off project or ongoing support on a monthly retainer.

We do not work with flat-rate estimates. Instead, after an introductory call, we create a tailored proposal that fits your needs and resources.
We fundamentally don’t believe in rigid, standard contracts.

You always have a choice: we offer both one-off services such as an SEO audit or strategic SEO sparring on demand, as well as long-term collaboration in the form of ongoing SEO consulting.

When it comes to contract terms, we always align them with your company’s individual conditions and needs.
No. Promises of specific positions in classic search results or mentions of your brand in AI-powered results such as AI Overviews are not credible.

What we can say: Our experience across 500+ SEO projects shows that our consulting delivers demonstrable, measurable success. We have helped many companies – from start-ups to DAX-listed corporations – achieve greater visibility, more conversions, and revenue growth.
SEO is not an instant fix – it is designed for sustainable success.

How quickly results become visible depends heavily on which levers need to be pulled, how competitive the industry is, and the current state of the website.

Sometimes, a targeted quick fix can deliver noticeable improvements within a few weeks. In many cases, however, patience is required. Visible progress in rankings and conversions builds over time – but it pays off in the long run.
Yes – that is exactly our standard.

Thanks to our many years of experience, we cover a broad range of SEO topics and know what matters in different industries and project situations.

If a topic ever falls outside our core competencies, we selectively draw on our long-standing network of specialized partners. This ensures you receive best-in-class advice and support in every area.

Is there anything else we can do for you?