Conferences. Podcasts. Professional articles. Whether on stage, in conversation or in written form – we share our knowledge, discuss trends and bring fresh impulses to the SEO & AI Search world.
ONE the Horizon – What's coming up next
SOM Online Konferenz: Talk by Sarah
17 – 19 November 2026 | 09:55 – 10:30
At the SOM Online Konferenz, Sarah Brösamle (Senior SEO & AI Search Consultant at ONE Beyond Search) presents her talk “Schöngerechnet, falsch verglichen, überbewertet – 5 Fehler beim Messen von KI-Sichtbarkeit, die wir bei (fast) allen Projekten sehen”.
More and more companies are measuring how often their brand is mentioned in ChatGPT, Perplexity, or Google AI Overviews. The tools provide an intuitive metric that quickly ends up in reporting and influences decisions. However, behind the percentage lie assumptions that are rarely questioned. This talk explores how AI visibility is calculated and where the numbers are beautified, miscompared, or simply overvalued. The focus is on how to identify these pitfalls and use the metric so that it provides genuine orientation.
All details and registration: SOM Online Konferenz
SEOkomm: Talk by Chrissy
27 November 2026 | Salzburg
At SEOkomm 2026 at the Salzburg Congress, Chrissy presents her talk “New Rules, Same Tests: Which Content Do LLMs Really Retrieve from Your URLs?”.
She translates classic Tech SEO testing into the AI search era and uses systematic testing to show how reliably LLMs process HTML content, rendering artifacts, and technical page features – including key differences between chat interfaces and API calls.
All details and tickets for the conference: SEOkomm 2026
SEOkomm: Talk by Daniel
27 November 2026 | Salzburg
Also on stage at SEOkomm 2026 in Salzburg, Daniel presents his talk “Beyond Keywords: SEO Analysis Between Evolution & Revolution”.
He shows how embeddings make familiar SEO analyses more efficient and introduces new analyses – from broken link building to semantic meta description targeting and query-URL matching – that are simply impossible without embeddings.
All details and tickets for the conference: SEOkomm 2026
2-Day SEO with AI Seminar (121WATT) with Markus
Next date: 16 & 17 December 2026
In this intensive 2-day seminar (formerly ChatGPT SEO Seminar), you will learn how to use Artificial Intelligence specifically in search engine optimization:
- perform keyword research, content creation, and analysis with ChatGPT, Gemini, Claude & Co
- master prompt engineering and customize SEO processes via Projects, Custom GPTs, and Gems
- link AI with tools like Screaming Frog and optimize for AI Search
Click here to register!
