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Conferences. Podcasts. Professional articles. Whether on stage, in conversation or in written form - we share our knowledge, discuss trends and bring fresh impulses to the SEO world.

ONE the Horizon – What's coming up next

2-Day ChatGPT & SEO Seminar (121WATT) with Markus

Next date: April 21, 2026

In this intensive two-day seminar (in German), you’ll learn how to use artificial intelligence effectively in search engine optimization. You’ll gain hands-on techniques and tools to:

conduct keyword research, content generation, and SEO analyses with ChatGPT, Gemini, Claude & more
master prompt engineering and optimize prompt-based SEO workflows
connect AI modules and tools such as Screaming Frog or Advanced Data Analysis

Format: Online via Zoom or in person
Group size: max. 15
Certificate: Certificate of completion + LinkedIn badges

ONE in Action – Conferences & appearances

Podcast Episode 185: ChatGPT & SEO – How AI Tools Make Your Daily Work Faster and Better

AI has long been part of everyday SEO – what really matters is how it is used effectively. In episode #168 of the 121WATT podcast, Markus talks about concrete workflows that use large language models like ChatGPT to measurably improve analysis quality, efficiency, and strategic depth in SEO – far beyond pure text production.

Watch the video podcast on YouTube!

SEOKomm 2025

Browser-Based SEO – die besten Chrome DevTools Hacks

November 2025

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SEOkomm 2025

Relaunch done right – Best Practices & Workflows jenseits der Checkliste

November 2025

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SERPConf 2025 Vienna

Pre-Conference Interview: Why “Perfect” Solutions Are Killing Your Results

September 2025

YouTube Video

SEOPRESSO Podcast

Better Safe Than Sorry - Die Macht des Testens im technischen SEO

February 2025

YouTube Video

SEOkomm 2024

Better Safe Than Sorry - Die Macht des Testens im technischen SEO

November 2024

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SEOkomm 2023

There Be Dragons - Minenfeld technisches SEO

November 2023

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Written by ONE – Technical Articles & Insights
(in German)

Evergreen Engagements

BVDW Expert Advisory Board

Markus and Paavo have been involved in the BVDW's expert advisory board for the award of the SEO quality certificate for several years. The task of the advisory board is to evaluate the client projects submitted by agencies as the basis for the certificate. Markus and Paavo value the exchange with the other members of the committee.

The Bundesverband Digitale Wirtschaft (BVDW) e.V. is an interest group for companies in the digital environment. The association has set itself the task of actively shaping the future of the digital economy.

Further information: BVDW Website

SEOkomm Advisory Board

Markus has been an active member of the SEOkomm advisory board since 2014. The advisory board actively supports the organizers of the SEO conference in evaluating relevant topics, developing the agenda and acquiring speakers and sparring sessions.

SEOkomm is a conference of the Online Expert Days alongside OMX and takes place every year in November in Salzburg. Since 2010, SEOkomm has been one of the best-known conferences for SEO and digital marketing in the German-speaking world.

Further information: SEOkomm Website

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