ONE beyond search

Latest ONE: Our latest Articles & Appearances

as featured in
  • Bundesverband Digitale Wirtschaft (BVDW) e.V.
  • Search Marketing Expo
  • SEOPRESSO Podcast
  • SEOkomm
  • Website Boosting
  • SEO DAY
  • 121 Watt
  • SEORCH
  • Bundesverband Digitale Wirtschaft (BVDW) e.V.
  • Search Marketing Expo
  • SEOPRESSO Podcast
  • SEOkomm
  • Website Boosting
  • SEO DAY
  • 121 Watt

Conferences. Podcasts. Professional articles. Whether on stage, in conversation or in written form - we share our knowledge, discuss trends and bring fresh impulses to the SEO world.

ONE the Horizon – What's coming up next

Daniel Kremer speaking at the OMT Summit

OMT Summit 2026: Better life for SEOs with Daniel

In Daniel’s masterclass, everything revolves around how vector analysis can fundamentally simplify and improve SEO work — moving away from pure keywords toward a true semantic understanding of content:

  • Foundations & understanding: What vector embeddings are, how they work, and why semantic analysis often delivers more precise insights than classic keyword or URL comparisons.
  • Hands-on SEO use cases: Concrete applications ranging from internal linking and redirect mapping to content evaluation, digital PR, and offpage analysis.
  • Immediately actionable workflows: Real-world examples, clear limitations & best practices — including free tools and workflows you can use right away in your daily SEO work.

Date: Friday, March 6, 2026
Location: OMT Summit Düsseldorf

You can still get tickets here!

2-Day ChatGPT & SEO Seminar (121WATT) with Markus

Next date: April 21, 2026

In this intensive two-day seminar (in German), you’ll learn how to use artificial intelligence effectively in search engine optimization. You’ll gain hands-on techniques and tools to:

  • conduct keyword research, content generation, and SEO analyses with ChatGPT, Gemini, Claude & more
  • master prompt engineering and optimize prompt-based SEO workflows
  • connect AI modules and tools such as Screaming Frog or Advanced Data Analysis

Format: Online via Zoom or in person
Group size: max. 15
Certificate: Certificate of completion + LinkedIn badges

Sign up here!

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ONE in Action – Conferences & appearances



121 Watt Podcast with Markus Walter

Podcast Episode 185: ChatGPT & SEO – How AI Tools Make Your Daily Work Faster and Better

AI has long been part of everyday SEO – what really matters is how it is used effectively. In episode #168 of the 121WATT podcast, Markus talks about concrete workflows that use large language models like ChatGPT to measurably improve analysis quality, efficiency, and strategic depth in SEO – far beyond pure text production.

Watch the video podcast on YouTube!

Chrissy Kunisch SEOkomm 2025
SEOKomm 2025

Browser-Based SEO – die besten Chrome DevTools Hacks


November 2025

Download Slides
Daniel Kremer SEOkomm 2025
SEOkomm 2025

Relaunch done right – Best Practices & Workflows jenseits der Checkliste


November 2025

Download Slides
Chrissy Kunisch
SERPConf 2025 Vienna

Pre-Conference Interview: Why “Perfect” Solutions Are Killing Your Results


September 2025

YouTube Video
Chrissy Kunisch
SEOPRESSO Podcast

Better Safe Than Sorry - Die Macht des Testens im technischen SEO


February 2025

YouTube Video
Chrissy Kunisch SEOkomm 2024
SEOkomm 2024

Better Safe Than Sorry - Die Macht des Testens im technischen SEO


November 2024

Download Slides
Matthias Hotz
SEOkomm 2023

There Be Dragons - Minenfeld technisches SEO


November 2023

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Written by ONE – Technical Articles & Insights
(in German)


Evergreen Engagements

BVDW Expert Advisory Board

Markus and Paavo have been involved in the BVDW's expert advisory board for the award of the SEO quality certificate for several years. The task of the advisory board is to evaluate the client projects submitted by agencies as the basis for the certificate. Markus and Paavo value the exchange with the other members of the committee.

The Bundesverband Digitale Wirtschaft (BVDW) e.V. is an interest group for companies in the digital environment. The association has set itself the task of actively shaping the future of the digital economy.

Further information: BVDW Website

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SEOkomm Logo

SEOkomm Advisory Board

Markus has been an active member of the SEOkomm advisory board since 2014. The advisory board actively supports the organizers of the SEO conference in evaluating relevant topics, developing the agenda and acquiring speakers and sparring sessions.

SEOkomm is a conference of the Online Expert Days alongside OMX and takes place every year in November in Salzburg. Since 2010, SEOkomm has been one of the best-known conferences for SEO and digital marketing in the German-speaking world.

Further information: SEOkomm Website

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