No brand. no rank.
build a strong brand with digital PR.

Is your brand visible where your audience actually spends time online? Does it barely show up in AI-generated answers and rarely get referenced, even though it should be playing a leading role?

Digital PR from ONE Beyond Search addresses exactly that:

We place your brand strategically in relevant publications and build your digital brand authority. High-quality backlinks are often a natural result — not the goal.

What we mean by modern digital PR

For us, digital PR is the interplay of classic PR, content marketing, and SEO. The goal: to create content that excites both users and editors — and earns relevant brand mentions and high-quality backlinks.

Instead of traditional advertising, we focus on content with real value: articles, visuals, interactive tools, or playful formats that inform, surprise, and spark discussion. This creates organic attention through content that is relevant, shareable, and worth mentioning.

It is no longer just about press releases, but about placing high-quality content on the right online platforms, blogs, and social networks — exactly where your audience is.

By tightly integrating SEO, we ensure that your content not only generates short-term reach, but also remains visible and discoverable in search engines and LLMs such as ChatGPT over the long term.

Why online PR should be a core part of your offpage strategy

• Presence on relevant platforms:
  Your audience gets informed on industry sites, social networks, and through recommendations. If your brand is missing there, you stay out of sight for potential customers.
• Brand awareness increases click-through rates:
  Users are more likely to choose brands they recognize. This leads to higher CTRs in search results and sends clear relevance signals to search engines.
• Backlinks as a natural outcome:
  Buying backlinks violates Google’s guidelines and can result in penalties in the worst case. But brands that earn real attention through high-quality content and targeted digital PR are often linked to organically — without active link building.
• Visibility in AI-generated content:
  Large language models like ChatGPT, Gemini, or Perplexity use web content for training. If your brand is underrepresented there, it will be mentioned less frequently in AI answers.

With our in-house tool, we continuously track which third-party sites relevant to your business and to AI models already mention your brand — and where you are still invisible. Talk to us to learn more about your brand monitoring opportunities in the age of AI.

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Our Digital PR service package — everything from one source

We support you from strategy to successful brand placement. Our service package includes, among other things:

1. Strategic consulting

• Audience analysis and topic discovery
• Selection of suitable media formats and platforms
• Development of a tailored digital PR strategy

2. Content creation

• Development of PR campaign ideas
• Creation of high-quality content (e.g., expert articles, data stories, studies, interviews, whitepapers, etc.) via our partner network
• Editorial preparation for industry portals and social media

3. Seeding & outreach

• Identification of suitable platforms and influencers
• Personalized pitching and targeted outreach (content distribution)
• Monitoring and reporting of publications, mentions, and resulting backlinks

Whether as part of our holistic SEO consulting or as a standalone project with a dedicated budget — we adapt to your needs. We will find the right solution for your goals.

AI, data, and content — Digital PR reimagined

We combine data-driven analysis with creative content strategy. Using AI models and vector embeddings, we automatically identify relevant platforms and blogs that align with your brand and topics — forming the foundation for strategic digital PR and precise brand placement in the right context. Our AI-powered setup also notifies us the moment a new article appears on a relevant site that could be valuable for your brand. No manual monitoring. No extra effort for you.

But rest assured: despite all the automation, expert judgment remains key — our consultants call the shots, not the algorithm.

From strategy and content creation to targeted seeding and distribution, you get everything from one source. Backed by years of experience and a strong partner network for copy, design, and outreach, we execute even highly individual requirements with precision and flexibility.

What we stand for. And what you can rely on.

This is what a project with ONE Beyond Search looks like

Fill out the contact form	Free initial consultation	Offer and project start	Project progress and reporting
A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation. Skip to Contact Form	We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer.	We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately.	We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.

Frequently asked questions

How do you measure the success of digital PR campaigns?

The success of digital PR campaigns can be measured using clearly defined KPIs that reflect both reach and impact. Key metrics include the number and quality of generated backlinks, the volume of brand mentions, overall reach across channels, engagement such as likes, shares, and comments, and the development of website traffic.

What is the difference between traditional PR and online PR?

Traditional PR primarily targets legacy media such as newspapers, radio, or TV and is usually based on one-way communication via press releases, with journalists controlling publication.

Digital PR, on the other hand, uses digital channels such as websites and social networks to distribute content in a targeted way. It allows for more direct audience engagement and offers clear advantages in performance measurement.

How does Digital PR impact link building?

Digital PR is a powerful driver of sustainable link building. By placing relevant, well-crafted content on online media outlets, blogs, and social networks, organic backlinks from trusted sources are generated.

Digital PR focuses on content quality and placement relevance. Whether expert articles, studies, infographics, or whitepapers — content that delivers real value gets picked up and linked to more often.

How long does it take for online PR efforts to show results?

The impact of online PR is not immediate — it unfolds over time. First positive effects, such as increased visibility or engagement, can often be seen within a few weeks. However, building lasting reputation and brand authority requires consistent, ongoing effort.

Is there anything else we can do for you?