Content Audit – we analyze your content from A to Z

Are you investing a lot of time in editorial content — but SEO success fails to materialize? Or are you wondering whether it is even still worth the effort now that AI supposedly writes texts on its own?

We give you a structured overview of the current state of your website content and show you how your content can finally rank better — and be reliably cited by AI systems.

What is a Content Audit – and how do you benefit from it?

A Content Audit by ONE Beyond Search is a comprehensive inventory of your current website content. The goal is to uncover weaknesses, evaluate how relevant your content is for users, search engines, and large language models (LLMs), and clearly prioritize optimization opportunities — always based on effort versus impact.

You will learn which content performs particularly well in Google Search and where untapped potential still exists. We specifically identify issues such as Duplicate Content (identical pages), Thin Content (pages that are too short or superficial), and assess whether your content formats truly match your audience’s search intent.

As part of the audit, our content experts analyze all relevant content on your domain. In addition to text-based content such as product descriptions, category pages, and guides, they also evaluate media assets such as images, videos, and PDFs — always with regard to relevant on-page SEO factors and a high-quality user experience. We also place special focus on the citability of your content: we check whether your content is structured, trustworthy, and clearly written enough to be reliably picked up and cited by large language models.

The result: clarity about the strengths and weaknesses of your content — and a solid foundation for sustainably improving user satisfaction, SEO performance, and visibility in AI-based systems.

Configure your Content Audit flexibly

With our core package , you are optimally positioned: all relevant aspects of your website are comprehensively reviewed and evaluated — clearly structured and aligned with your goals. If you want to go deeper, you can flexibly extend the audit with additional modules such as a content gap analysis, an accessibility check, or an LLM brand check.

* Please treat this figure as a guideline. The actual effort is determined easily during a free initial consultation. Depending on the size of your domain or the complexity of the content, the workload may fall closer to the lower or upper end of the range. The number of qualitatively reviewed content pieces and competitors also affects the total effort.

Not the right fit?

These packages are intended to give you an idea of how the effort for a content audit is typically structured. We are also happy to create a Custom Content Audit tailored precisely to your needs.

Do you also need editorial support or follow-up SEO consulting?

If you want to move beyond identifying weaknesses and potential and start tackling important topics right away, we develop tailored concepts and concrete roadmaps for you. Together, we move into execution as part of our SEO Consulting.

When is a Content Audit worthwhile?

A Content Audit is always useful when you want to ensure that your content reaches its full potential not only technically but also in terms of substance for your audience. In particular, you should consider a thorough analysis in these scenarios:

• Before a website relaunch: so you only migrate relevant, high-performing content and shed unnecessary ballast. This saves resources during migration (e.g., CMS maintenance) and allows you to start with a lean, SE-optimized website.
• Merging domains or companies: when websites are consolidated or multiple domains are merged, a content audit helps preserve the best of both worlds, avoid duplicate content and ranking cannibalization, and ensure a clean migration.
• Declining rankings and traffic losses: if your content is no longer ranking as desired, a closer look is worthwhile. A content audit shows which pages need updates, where content should be consolidated, and where valuable potential remains untapped.
• No clear content strategy: if your website has grown over the years without a clear structure or direction. An audit helps create order, set priorities, and sharpen your strategy.
• Increase efficiency and save resources: instead of continuously producing new content in an unsystematic way, an audit shows where it makes more sense to optimize existing content — through updates or by merging similar pages.
• Ensuring AI readiness of your content: if you want your content to be cited or used as a reliable source by systems such as ChatGPT. A content audit shows whether structure and wording are suitable — so your content remains discoverable in the age of AI.

Whether before a relaunch or for optimizing existing content: a content audit gives you the clarity and an actionable roadmap you need.

Your path to better content: our structured audit process

Our audit methodology follows a clear, structured workflow. In precisely coordinated steps, we analyze your content comprehensively — from inventory to targeted prioritization of optimization potential. This creates the foundation for sustainable improvement.

A high-quality content audit always includes both quantitative and qualitative analysis:

What is the concrete output of the audit?

• Audit Report (PDF): a comprehensive report of all findings, including an overview of all reviewed issues and the resulting prioritized actions
• Detail tables (Excel, optional): additional results such as meta data or URL lists that require action
• Wrap-up call (video call, 60 min): presentation of results, discussion of next steps, and time for individual questions — personal and practical

What others appreciate about our work

I can highly recommend working with Matthias Hotz. He is a technically brilliant SEO expert with an enormous knowledge base who can answer even complex questions quickly, precisely, and with a realistic understanding of corporate structures. Thanks to his empathetic nature and his drive to find smart solutions, our collaboration was not only very pleasant but also had real momentum.!

Florian Hink

SEO Manager EURONICS

With Daniel as your SEO consultant, you get professional, modern guidance that impresses through its quality and truly collaborative partnership.

Dr. Eva Kinast

Executive Leadership Ccoach

We’ve been working with Daniel for almost five years, and he is not only always up to date technologically, but also able to develop and implement strategic concepts. His professionalism is impressive in every respect, and the collaborative, equal-footed way he works makes him indispensable to us.

Frank Selter

Founder & Managing Director Kaipara

Thanks to our collaboration with Matthias, we were able to comprehensively optimize our website from an SEO perspective. We are impressed by his in-depth analysis, the clear prioritization of necessary actions, and the pleasant, straightforward collaboration at the highest level. Our strong online visibility is a key factor in our business success.

Torsten Tiedt

Founder & Managing Director Aktienfinder.net

Working with Chrissy was collaborative, trusting, reliable, and highly professional. Thank you for the great time together!

Laura Denise Kormann

Brand Management and Communication Buderus

Content audit tools? Of course — but used deliberately, not blindly.

We typically start with professional crawling tools such as Screaming Frog, Lumar or Audistoto capture your website’s content structure. In addition, we use specialized tools for analyzing content quality, duplicate content, internal linking, and user behavior.

Tools that automatically generate full audits should be treated with caution: they usually deliver only a generic classification of issues and optimization potential, without evaluating their real relevance for your website.

Our approach is therefore: data from professional tools + the experience of senior SEO and content consultants = a content audit that delivers real value

No off-the-shelf audits — Content Audits that truly move you forward

SEO has been our passion for decades. Our team includes experts with up to 28 years of experience in search engine optimization and content creation. What can you expect from a content audit by ONE Beyond Search?

• Individual instead of standardized
  No cookie-cutter templates or careless tool exports — but audits tailored to your industry, platform (shop, blog, etc.), and specific goals.
• Hands-on recommendations that actually move the needle
  We focus on real, high-impact actions. Instead of a long list of issues (“3,758 pages have a meta description that is too long”), you get a clear prioritization of what truly drives measurable results.
• State-of-the-art analysis methods
  We use modern technologies such as AI and vector embeddings to identify content outliers — pages that deviate semantically from the rest of your website. Combined with the expertise of our consultants, this delivers superior analysis quality.
• 100% data-driven and measurable
  Our content audits are based on hard KPIs, not gut feeling. Rankings, impressions, clicks, conversion potential — decisions are based on data, not assumptions.
• Insights from our own testing
  We regularly validate best practices through real-world testing. For example, we analyzed whether shop category pages perform better with long-form content, short-form content, or no text at all. Findings like these flow directly into your audit.

We also continuously stay up to date at all major industry conferences — often as speakers ourselves. And we are proud of our own SEO suite, SEOrenity. Feel free to try our free SEO tools as well!

What we stand for. And what you can rely on.

This is what a project with ONE Beyond Search looks like

Fill out the contact form	Free initial consultation	Offer and project start	Project progress and reporting
A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation. Skip to Contact Form	We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer.	We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately.	We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.

Frequently asked questions

What actually makes a good SEO text?

Ideally, we no longer speak of “SEO texts” at all , but of texts that convince both people and search engines. In simple terms: what matters is understanding the search intent behind a keyword and finding the right balance between text length, depth, and complementary content formats. Not every term requires long text — sometimes concise answers or visual content are more effective.

How do I measure content?

Content performance can be measured using different metrics depending on your objectives.

Organic rankings, click-through rate (CTR) and traffic show how visible a page is in Google, while user behavior such as dwell time, interactions and conversions indicates quality and relevance. The key is choosing the right KPIs for each content type.

Can good SEO content simply be created with AI?

AI can make content creation significantly more efficient — if used correctly. But not every text can be fully automated. While meta data, alt texts, or structured product descriptions can be generated well by AI, more complex content that requires strategy, creativity, and fact-checking still depends on human expertise.

Ignoring AI wastes efficiency — relying on it blindly risks quality. The key is finding the right balance.

Is there anything else we can do for you?