SEO coaching for everyone
who wants to implement SEO themselves

Do you want to do more than just outsource SEO — do you actually want to understand it and implement it yourself in the future?

Then you don’t need another tutorial, but proven, hands-on know-how — and someone who thinks along with you, challenges assumptions, explains complex topics clearly, and brings an unbiased external perspective. This is exactly where our SEO coaching comes in: fully tailored to you or your team, senior-only, and always focused on ensuring you not only understand what needs to be done, but also how it can realistically be implemented in your setup.

What is SEO Coaching?

SEO Coaching is a personal consulting format designed to help you understand the mechanisms and principles of search engine optimization — and apply them effectively. You learn how to improve your website’s visibility in search engines like Google and how to make your content discoverable in AI-powered search systems such as ChatGPT Search.

Who is SEO Coaching for?

SEO Coaching is suitable for anyone who wants to better understand SEO or take it into their own hands and implement it effectively.

Our coaching is aimed at, among others:

• (Solo) self-employed professionals
• Marketing managers and decision-makers
• In-house marketing and SEO teams of all company sizes
• Freelancers in digital roles
• Editorial teams, journalists, and editors
• Shop managers and product owners

At a glance: our coaching formats

In a free and non-binding introductory call, we clarify which coaching package best fits your goals. We discuss your objectives, relevant SEO focus areas, individual constraints, and any specifics of your company or team.

This ensures that the coaching is a perfect fit for you — in terms of content, methodology, and organization.

1:1 Coaching

For anyone who wants to build SEO expertise in-house and implement it independently over the long term.

Over an extended period — usually six to twelve months — you work closely with a dedicated SEO expert who supports you in a 1:1 coaching setup or continuously accompanies your team. This creates a true partnership: your coach stays fully up to date without the need for constant briefings or repeated explanations.

The coaching is designed for individuals or small teams. Sessions are usually held remotely and are planned together with you in terms of scope and frequency — for example monthly or biweekly.

The content is tailored to your concrete needs, whether that’s building SEO knowledge from the ground up or deepening specific SEO techniques and best practices.

SEO Sparring

For second opinions, strategy reviews, or specific questions.

Sometimes you don’t need a full coaching cycle — just an unbiased external perspective. In our SEO sparring sessions, we challenge your ideas, concepts, or planned measures. Depending on your needs, a single session may be sufficient, while in other cases multiple sessions make sense.

Which SEO Coaching is right for you? Our formats compared

Which format fits your goals best? The overview below helps you better understand and compare the different coaching approaches.

Which topics are covered in our coaching sessions?

Short answer: almost anything. Whether you’re looking for a broad overview or want to deep-dive into a very specific topic, we tailor the coaching entirely to your needs.

In a classic, comprehensive SEO coaching by ONE Beyond Search, you will learn, among other things:

• How to prepare your content in a search-engine-friendly way,
• How to identify and resolve technical issues,
• How to identify business-relevant keywords,
• How to use SEO tools such as SISTRIX or Google Search Console effectively,
• How to keep your brand visible in the AI era,
• How AI can accelerate your processes and increase efficiency

What you can expect from our coaching

• Coaching by experienced SEO experts – You work exclusively with senior-level coaches who bring at least ten years of hands-on professional experience.
• Individual content instead of a standard agenda – Every coaching engagement is tailored to your goals, prior knowledge, and specific project context.
• Flexible coaching formats – Whether 1:1 coaching, team sessions, or ongoing support: we choose the right format and adjust along the way if a different approach proves more effective.
• Coaching at eye level – Every question is welcome, none goes unanswered. And if something doesn’t click the first time, we’ll explain it again — promised.
• Modular and extensible – Coaching can be expanded as needed or combined with additional services such as a Keyword Research.

Meet our coaches

Experienced search experts share their real-world knowledge with you. Get to know the people behind our coaching programs — here’s a short introduction.

Chrissy

Chrissy brings many years of experience in technical SEO and loves sharing knowledge — clearly, hands-on, and always with a wink. Together with Daniel, she led the SEO trainee program for years and knows exactly how to explain complex topics so they truly stick. Whether beginners or deep-dive nerds: Chrissy meets everyone where they are — with a clear structure, real-life use cases, and plenty of humor. Learning SEO should be fun — and with her, it is.

Daniel

Daniel not only brings deep SEO expertise, but also a true talent for explaining complex topics in a clear and practical way. From fundamentals to advanced topics like AI in SEO — he makes sure everyone stays on board. With years of experience building and leading an SEO trainee program, he knows exactly what it takes to make learning not just effective, but motivating. Strategically sharp, technically sound, and always on eye level — with Daniel, expertise meets real intuition.

Matts

Matts has a rare talent for making even the most complex technical SEO topics easy to understand — whether it’s crawling logic, Google scraping, APIs, or tool architecture. For years, he has been sharing his knowledge, coaching senior-level tech SEOs, and showing how to build SEO tools, work with Google APIs, and solve technical challenges in a structured and pragmatic way. He’s especially known for his brilliant analogies that suddenly make even the driest topics crystal clear.

Markus

With many years of experience building SEO structures in large enterprises, Markus brings deep expertise and a strong passion for knowledge transfer. Whether in trainee programs or workshops, he delivers content clearly, practically, and with a high level of professional depth. He feels especially at home in strategic SEO and shows how sustainable success is built. With a keen sense for different experience levels, he ensures that knowledge is not only understood — but applied.

What we stand for. And what you can rely on.

This is what a project with ONE Beyond Search looks like

Fill out the contact form	Free initial consultation	Offer and project start	Project progress and reporting
A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation. Skip to Contact Form	We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer.	We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately.	We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.

Frequently asked questions

How long does a coaching program take?

That depends on the format you choose. There are one-off sessions (for example, an SEO sparring or a focused deep dive), as well as long-term engagements spanning several months. In a free introductory call, we discuss what makes the most sense for your situation.

How does the coaching work – and how is knowledge transferred?

Our coaching sessions and courses are interactive, hands-on, and methodologically sound.

You are not a passive listener — you actively work on your own SEO challenges. We guide you step by step through all relevant SEO topics, without overload or unnecessary theory. Exercises, discussions, best-practice examples, and individual feedback ensure that you can apply what you learn right away. The content is always tailored to your prior knowledge.

Can the coaching be conducted remotely?

Absolutely. All of our coaching formats are designed to work seamlessly in a remote setup. For longer-term collaborations, in-person sessions are also possible upon request.

Whether digital or on-site, we decide together what works best for you.

What does SEO coaching cost?

That depends on the scope, duration, and chosen format. We provide a transparent, customized offer. The basis is a no-obligation introductory call in which we clarify your needs together.

Is there anything else we can do for you?