Off-page SEO – more authority. more reach.

Are you sure your backlinks are strong enough to support your online presence? Are you already using brand building as an SEO lever? Do you want your brand to appear more frequently as a source in AI-generated answers?

Without a targeted off-page strategy, valuable potential remains untapped.

We help you establish your brand as a trusted authority on the web.

What is Off-page SEO?

Off-page SEO includes all activities outside your website that make your brand more visible, more relevant, and more trustworthy.

The focus is on building high-quality backlinks — links from thematically relevant and trustworthy websites. But modern off-page SEO goes far beyond classic link building: brand mentions, social signals, and digital PR also show Google and AI systems such as LLMs that your brand is trusted online.

The result: more authority, better rankings — and a significantly higher chance of being cited as a source in AI-generated answers.

Effective tactics for off-page SEO

Off-page SEO includes a wide range of strategies aimed at increasing your website’s authority and visibility. Here are some of the most effective tactics:

Link building

Building high-quality backlinks from trustworthy websites signals relevance and authority to search engines. It is important to focus on natural, thematically relevant links.

Digital PR, reputation, and brand building

Targeted Digital PR makes your brand visible, trustworthy, and relevant for Google and LLMs. Brand mentions on relevant platforms strengthen external perception and increase trust among users and search engines. This supports not only customer acquisition and retention but also your SEO goals.

Social signals

Social media activities such as shares, likes, and comments can increase the visibility of your content and drive users to your website. While social signals do not directly affect rankings, they support brand awareness and can indirectly improve SEO performance.

Content marketing / content seeding & guest articles

Content that engages, invites interaction, and gets shared increases brand awareness and can naturally generate backlinks and brand mentions. With targeted content seeding, your content reaches the places where your audience actually is.

Podcasts

Podcasts provide a platform to demonstrate expertise and build trust. Whether as a guest or with your own format, you strengthen your brand profile and credibility. Mentions and links in podcast show notes provide an additional positive side effect.

Influencer marketing

Working with influencers allows you to reach a broader audience and build trust in your products or services. Credible recommendations have long-term impact on brand reputation and drive traffic and engagement.

Forum and community contributions

Active participation in relevant forums and communities allows you to demonstrate expertise and build relationships. Helpful contributions position you as an expert, build trust, and increase visibility while providing valuable insight into your audience’s needs.

Why Off-page SEO should be part of every SEO strategy

Off-page SEO is an essential part of a successful SEO strategy. When used deliberately, it delivers many benefits — for example:

• Backlinks are an important ranking factor — especially in competitive markets, high-quality links from trustworthy sites are often a prerequisite for being considered for top rankings at all.
• A well-planned link strategy generates qualified traffic — backlinks placed and clicked in the right thematic context drive new visitors to your website. This contributes to traffic diversification and systematically reduces dependence on one or just a few channels.
• Strengthening brand awareness and authority (brand building) — studies suggest that users are more likely to click on search results from brands they recognize. Brand awareness therefore feeds into Google’s (re-)ranking. Digital PR sharpens the perception and recognition of your brand.
• Relevance for AI answers — brands with a strong online presence are more frequently used as sources by AI models. AI visibility is driven by brand mentions, not just links.

Step by step to your Off-page strategy

An effective off-page strategy must be tailored to your goals and competitive environment. With our many years of experience and a proven process, we ensure that your measures are not only well planned, but also measurably effective.

Many off-page guides provide generic recommendations, but without in-depth expertise there is a risk of investing in ineffective measures and wasting valuable resources.

Off-page SEO and brand building reimagined

Off-page SEO is evolving: away from pure link building toward the strategic strengthening of brands and digital presences.

Strong brands not only enjoy indirect ranking benefits, but are also more frequently referenced as sources by large language models (LLMs).

Technologies such as natural language processing (NLP) analyze how positively or negatively a brand is discussed across the World Wide Web. At the same time, Google uses click data to better assess the relevance and quality of backlinks.

At a time when many companies rely on the same link lists and networks, new thinking and innovative off-page SEO strategies are required. In addition to building high-quality backlinks, we increasingly focus on digital PR / digital relations, effective content marketing, and sustainable partnerships to give your brand a decisive competitive advantage:

• Building relationships that deliver impact: We support you in establishing sustainable partnerships with relevant influencers, companies, and publishers. Through targeted content collaborations, joint formats, and guest contributions, we create real value for your audience — while naturally generating brand mentions and backlinks.


• Smarter content that engages and attracts links: Actionable content and interactive (mini) tools — such as creative calculators for determining personal energy consumption — provide practical value and strengthen brand awareness. Thanks to our technical expertise, we develop these formats precisely to your requirements.


• Data-driven content campaigns: We develop campaigns derived directly from your company’s DNA. Whether white papers or studies, we create content that engages, gets shared, and strengthens your brand. Targeted distribution across the right channels, platforms, and press lists ensures maximum reach.

Effective off-page SEO — rely on expert support from ONE Beyond Search

• Targeted backlink analysis with AI support: Using artificial intelligence and vector embeddings, we efficiently identify potential backlink sources within your thematic environment. Our data-driven approach and automated processes increase the quality and efficiency of your off-page SEO.
• Broad toolset for in-depth analysis: We routinely work with leading tools such as ahrefs, Link Research Tools (LRT), and SISTRIX. In addition, we use our own tools and analyze brand mentions on the web and in large language models (LLMs) — for a comprehensive, precise data set.
• Holistic expertise and partner network: Our team brings many years of experience across all areas of off-page SEO. We have successfully delivered numerous off-page projects and campaigns for companies across a wide range of industries. When needed, we draw on a well-established partner network.
• Google-compliant strategies: Our backlink strategies strictly follow Google’s guidelines. This ensures that your off-page SEO measures are not only effective, but also compliant.

What others appreciate about our work

I can highly recommend working with Matthias Hotz. He is a technically brilliant SEO expert with an enormous knowledge base who can answer even complex questions quickly, precisely, and with a realistic understanding of corporate structures. Thanks to his empathetic nature and his drive to find smart solutions, our collaboration was not only very pleasant but also had real momentum.!

Florian Hink

SEO Manager EURONICS

With Daniel as your SEO consultant, you get professional, modern guidance that impresses through its quality and truly collaborative partnership.

Dr. Eva Kinast

Executive Leadership Ccoach

We’ve been working with Daniel for almost five years, and he is not only always up to date technologically, but also able to develop and implement strategic concepts. His professionalism is impressive in every respect, and the collaborative, equal-footed way he works makes him indispensable to us.

Frank Selter

Founder & Managing Director Kaipara

Thanks to our collaboration with Matthias, we were able to comprehensively optimize our website from an SEO perspective. We are impressed by his in-depth analysis, the clear prioritization of necessary actions, and the pleasant, straightforward collaboration at the highest level. Our strong online visibility is a key factor in our business success.

Torsten Tiedt

Founder & Managing Director Aktienfinder.net

Working with Chrissy was collaborative, trusting, reliable, and highly professional. Thank you for the great time together!

Laura Denise Kormann

Brand Management and Communication Buderus

Take off-page SEO knowledge with you — with our workshops

Would you like to deepen your own knowledge or that of your team in the area of off-page SEO? We offer customized workshops in half-day or full-day formats to get you and your teams up to speed. Whether fundamentals, advanced strategies, or tools — we provide practical know-how that can be applied immediately.

Wofür wir stehen. Und worauf Sie sich verlassen können.

This is what a project with ONE Beyond Search looks like

Fill out the contact form	Free initial consultation	Offer and project start	Project progress and reporting
A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation. Skip to Contact Form	We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer.	We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately.	We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.

Frequently asked questions

On-page SEO vs. Off-page SEO — which is more important for your website?

Both disciplines are essential and complement each other.

On-page SEO creates the technical and content foundation: it ensures that your website is search-engine friendly, user-focused, and relevant in terms of content. Without this foundation, off-page measures such as link building or brand building cannot achieve their full effect.

Off-page SEO, in turn, strengthens the authority and trust of the website through external signals such as high-quality backlinks and brand mentions in a positive context.

Only the targeted combination of both areas leads to sustainable and successful SEO performance.

Are backlinks still important for off-page SEO?

Yes.

Backlinks are still relevant, but off-page SEO has become more diverse and requires a holistic approach.

In addition to classic link building, brand-building measures, online reputation management, and the development of strategic partnerships now play a central role.

Which off-page tactics should you avoid?

⛔ “More is better”
Focus on high-quality backlinks from thematically relevant pages — not on the sheer number of links and artificially inflated “link popularity.” Since the Google Penguin update in 2012, quality and context have been decisive.

Systematically working through link lists or using link networks with nearly identical backlink sources — which Google likely already knows and discounts accordingly — is no longer up to date.

Quality and context beat quantity. An approach where “less is often more.”

⛔ Forcing only backlinks with “hard” anchor text
Instead of relying exclusively on so-called “money keywords” as anchor text, a balanced and natural-looking anchor text profile should be pursued. Particularly effective are anchor texts following the pattern “brand name + topic of the linked page” — they improve the site quality score of the linked page (more background information in this video).

An unbalanced profile with an unusually high number of keyword-heavy anchor texts can be interpreted as manipulation and, in the worst case, lead to a Google penalty.

⛔ Ignoring the quality and organic performance of the linking site
The mere existence of a link is no longer sufficient — what matters is the quality and organic performance of the linking site.

Google evaluates links based on click data and assigns them to quality classes: low, medium, or high quality. Links from pages without real visitors are considered low quality and are largely ignored.

⛔ Underestimating the value of unlinked brand mentions
Even without a classic backlink, brand mentions can be a strong signal for search engines. Unlinked brand mentions are increasingly evaluated by Google as an indicator of brand authority and trust.

An analysis by Moz shows that companies that focus one-sidedly on building backlinks to increase domain authority while neglecting the development of a credible brand identity risk significant losses in organic visibility — especially in the context of updates such as the Google Helpful Content Update.

Is there anything else we can do for you?