SEO training and workshops that take your knowledge to the next level

How can SEO be meaningfully embedded within your organization — and which SEO measures are truly indispensable today? Without solid expertise, you risk wasting time and budget while competitors pull ahead.

Only those who stay close to the pulse can keep up with the constantly evolving SEO landscape — especially under the growing influence of AI. This is exactly where our training sessions and workshops come in: no dry theory, but hands-on knowledge that can be directly integrated into your day-to-day work.

So you can identify SEO opportunities independently in the future and leverage them strategically to your advantage.

Two formats, one goal — with different approaches

Whether training or workshop, the goal is always the same: to convey SEO knowledge in a practical, clear, and sustainable way. The path to that goal, however, differs depending on the format.

Our training sessions usually last around two hours and can be booked either publicly or exclusively for your company. They provide well-founded SEO knowledge in a compact format, with a stronger focus on structured knowledge transfer than a workshop. Your own questions and cases are welcome, but the level of individualization is limited in public formats.

Workshops, on the other hand, are always designed exclusively for your team and tailored to your specific challenges — without a fixed time limit and with a high level of interactivity. The focus is on working together on solutions, targeted input on concrete questions, and transferring know-how into everyday business practice. In short: more help for self-help.

Not sure which format is right for you?

Your business is unique — our workshops and training are too

Whether you are a beginner or already a professional — whether you want to learn SEO fundamentals, deepen your expertise or tool knowledge, or tackle specific challenges as a team: we offer the right format.

Our SEO training programs at a glance

Open or exclusive SEO training? The choice is yours!

SEO training sessions at ONE Beyond Search are usually offered as open seminars, allowing you to exchange ideas with other participants and benefit from different perspectives. If you prefer exclusive training for you and your team, we also offer all sessions as closed, private formats — just talk to us.

In-house training is always a fully customized, closed format exclusively for participants from the same company.

What others appreciate about our work

I can highly recommend working with Matthias Hotz. He is a technically brilliant SEO expert with an enormous knowledge base who can answer even complex questions quickly, precisely, and with a realistic understanding of corporate structures. Thanks to his empathetic nature and his drive to find smart solutions, our collaboration was not only very pleasant but also had real momentum.!

Florian Hink

SEO Manager EURONICS

With Daniel as your SEO consultant, you get professional, modern guidance that impresses through its quality and truly collaborative partnership.

Dr. Eva Kinast

Executive Leadership Ccoach

We’ve been working with Daniel for almost five years, and he is not only always up to date technologically, but also able to develop and implement strategic concepts. His professionalism is impressive in every respect, and the collaborative, equal-footed way he works makes him indispensable to us.

Frank Selter

Founder & Managing Director Kaipara

Thanks to our collaboration with Matthias, we were able to comprehensively optimize our website from an SEO perspective. We are impressed by his in-depth analysis, the clear prioritization of necessary actions, and the pleasant, straightforward collaboration at the highest level. Our strong online visibility is a key factor in our business success.

Torsten Tiedt

Founder & Managing Director Aktienfinder.net

Working with Chrissy was collaborative, trusting, reliable, and highly professional. Thank you for the great time together!

Laura Denise Kormann

Brand Management and Communication Buderus

Our SEO Workshops at a glance

The right workshop format isn’t listed? Let’s talk — together we’ll find a solution that fits your requirements.

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Are ONE Beyond Search workshops the right choice for?

For us, company size doesn’t matter — what matters is your ambition to move SEO forward. Whether you’re a solo entrepreneur looking to increase revenue or an SEO team at a large enterprise searching for new strategies, our workshops are designed for everyone who wants to collaboratively take their performance to the next level in an open, productive, and confidential environment.

Our speakers and workshop leaders

Chrissy

Chrissy brings many years of experience in technical SEO and loves sharing knowledge — clearly, hands-on, and always with a sense of humor. She co-led the trainee program with Daniel for years and knows exactly how to explain complex topics so they truly stick. Whether beginners or deep-dive nerds: Chrissy meets everyone where they are — with clear structure, real-world use cases, and plenty of wit. Learning SEO should be fun — and with her, it definitely is.

Daniel

Daniel not only brings deep SEO expertise, but also a genuine talent for explaining complex topics in a clear and practical way. Whether fundamentals or advanced subjects like AI in SEO — he picks everyone up along the way. With years of experience building and leading an SEO trainee program, he knows exactly what it takes to make learning both effective and motivating. Strategically sharp, technically sound, and always on eye level — with Daniel, expertise meets true intuition.

Matts

Matts can explain even the most complex technical SEO topics in a simple and understandable way — whether crawling logic, Google scraping, APIs, or tool architecture. For years, he has been sharing his knowledge, coaching senior-level tech SEOs, and showing hands-on how to build SEO tools, work with Google APIs, and solve technical challenges systematically and pragmatically. He is known for his brilliant analogies that suddenly make even the toughest topics easy to grasp.

Markus

With many years of experience building SEO structures in large organizations, Markus brings deep expertise and a strong passion for knowledge transfer. Whether in trainee programs or workshops, he delivers content clearly, practically, and with substantial depth. He feels especially at home in strategic SEO and shows how sustainable success is built. With a keen sense for different experience levels, he ensures that knowledge is not only understood — but applied.

What sets our formats apart

• Hands-on and applicable – Whether training or workshop, there are no off-the-shelf solutions or dry theory with us. Instead, we explain complex SEO topics in a clear, practical way, without unnecessary jargon. You work with real-world experts, real tools, and gain knowledge that can be seamlessly integrated into your daily work.
• Interactive instead of lecture-style – We avoid one-way lectures as much as possible: your questions are always welcome, and you are encouraged to bring in concrete SEO challenges from your day-to-day work. This creates a dynamic and engaging learning environment.
• All materials for reference – After the workshop or training, you receive all materials for future reference — for remote workshops, this also includes the video recording for your team.
• Follow-up included – We remain available even after the workshop: in optional follow-up sessions, we clarify open questions and deepen what you’ve learned.

Training or workshop: a decision guide

Do you need an interactive working session or a structured transfer of knowledge? Depending on your goals and requirements, a workshop or a training session may be the better fit. The following overview helps you choose the right format:

What we stand for. And what you can rely on.