How can SEO be effectively embedded within an organisation — and which measures are truly essential today? Without solid expertise, you risk wasting time and budget while competitors move ahead.
Only those who stay close to the pulse of change can keep pace with the evolving search landscape — particularly under the growing influence of AI. This is exactly where our training comes in: no theory for theory’s sake, but hands-on knowledge you can integrate directly into your day-to-day work.
So you can independently identify SEO opportunities and leverage them strategically to your advantage.
Your business is unique — our workshops are too
Whether you are just getting started or already an expert — whether you want to master the fundamentals, deepen your technical or tool expertise, or tackle specific challenges such as transitioning to AI-driven search as a team: we offer the right format.
Our Bestsellers in 2026
If you are not visible in AI-driven search results and LLMs today, you will lose traffic tomorrow. Our GEO workshops prepare you and your team for AI search.
Request a GEO workshop
GEO Workshop- the perfect starting point
A comprehensive introduction to Generative Engine Optimization: what GEO is, how AI-driven search works, and how brands and content gain visibility in AI Overviews, ChatGPT and beyond. Strategy, fundamentals and first steps — all in one workshop.
GEO-compliant writing- for content teams
Content cited and recommended by AI models follows its own rules. In this workshop, you will learn how to structure texts, build authority and understand which content signals AI systems prioritise. Ideal for editors, content managers and SEO copywriters.
GEO Offpage- advanced
How do you build authority and mentions that AI models recognise as trustworthy sources? This workshop shows which offpage signals matter for GEO, how digital PR needs to evolve, and how to anchor your brand in AI training data and source ecosystems.
What clients value about our work
Our additional SEO & AI workshops at a glance
| Workshop |
Content / Short description |
| SEO Strategy Workshop |
Learn more on our SEO Strategy page |
| E-Commerce SEO Workshop |
Together, we develop or refine the SEO strategy for your online shop — from product and category pages to Merchant Center feed optimisation, structured data and conversion optimisation. We work with you to define measures that bring qualified visitors to your website and turn them into customers. |
| Technical SEO Workshop |
Together, we analyse and optimise the technical foundations of your website — from page speed and crawling to indexability and content rendering. We remove the technical barriers that frustrate users and hold back top rankings. |
| SEO & AI Workshop |
We identify where artificial intelligence can make your SEO workflows more efficient, which repetitive tasks it can take over, and where human expertise remains irreplaceable. Together, we develop practical strategies for using AI precisely where it creates real value — and for ensuring your brand remains visible in AI-driven search experiences such as Google AI Overviews and large language models such as ChatGPT. |
| SEO Content Workshop |
Great content alone is not enough — it also needs to be found. In this workshop, we work through how to integrate relevant keywords in a meaningful way, align content with user intent and choose the right content formats. The result: content that resonates with readers and performs in search. Together, we create an SEO editorial framework tailored to your business. |
| Local SEO Workshop |
Great content alone is not enough — it also needs to be found. In this workshop, we work through how to integrate relevant keywords in a meaningful way, align content with user intent and choose the right content formats. The result: content that resonates with readers and performs in search. Together, we create an SEO editorial framework tailored to your business. |
| SEO Basics |
Whether it is on-page or off-page optimisation, technical SEO or the right keyword strategy — this training gives you the all-round foundation you need to use SEO effectively for your website and understand which measures truly make a difference. |
| SEO Tool Training |
Learn how to use leading SEO tools effectively to make data-driven decisions and optimise your workflows.
We offer training for tools including:
- Google Search Console
- Sistrix
- Screaming Frog
- ahrefs
We show you the key features, strengths and limitations of each tool — along with practical tips from real-world experience. |
| Page Speed & Core Web Vitals |
We give you the foundations for making your website faster and improving user satisfaction — from rendering strategies to specific performance bottlenecks. |
| SEO Automation with AI |
Learn how artificial intelligence is changing SEO and how to integrate AI-supported tools and processes into your day-to-day SEO work in a targeted and meaningful way. |
| AI in Content Creation |
You will learn how AI can support content processes efficiently — from topic ideation to text optimisation — without compromising editorial quality. |
| Shop SEO |
In this training, we show you how to optimise your shop for greater organic reach. We bring best practices and hands-on experience from more than 50 actively managed shop SEO projects. |
| B2B SEO |
B2B comes with its own SEO realities — including lower search volumes and more complex buying processes. This training shows you, among other things, how to identify the right keywords and align content with decision-makers. Technical SEO also plays a key role here, as many B2B websites feature complex structures with product pages, download areas and large numbers of PDFs. |
| In-house SEO Training |
A tailored SEO seminar delivered directly at your premises or online: together, we define your focus topic and train your team on the aspects that matter most. Whether it is SEO-friendly writing for editorial teams, technical SEO for developers, or best practices and common pitfalls during a relaunch — we bring practical SEO expertise straight into your organisation. |
| Local SEO |
In this training, you will learn how to get the most out of your Google Business Profile, what to pay attention to on your website, and why a local keyword strategy matters. We also cover external factors such as listings in relevant directories, reviews and backlinks. |
Not seeing the right workshop format? Let’s talk — together we will find a solution tailored to your needs.
Get in touch
Who are ONE Beyond Search workshops for?
For us, company size does not matter — ambition does. Whether you are an independent professional looking to increase revenue or an enterprise SEO team seeking new strategies, our workshops are designed for those who want to elevate performance collaboratively in an open, productive and confidential environment.
Our workshop leads
ChrissyChrissy brings extensive experience in technical SEO and a genuine passion for knowledge sharing — always clear, practical and with a touch of humour. She co-led the trainee programme with Daniel for many years and knows how to explain complex topics in a way that truly sticks. Whether beginners or deep-dive specialists, Chrissy meets everyone where they are — with structure, real-world use cases and plenty of energy. Learning SEO should be engaging — and with her, it is.
DanielDaniel combines deep SEO expertise with a rare ability to communicate knowledge in a clear and practical way. From fundamentals to complex AI-driven SEO topics, he ensures everyone stays aligned. With years of experience building and leading a trainee programme, he understands what makes learning both effective and motivating. Strategically sharp, technically strong and always approachable — Daniel blends expertise with genuine intuition.
MattsMatts has a rare ability to explain even the most complex technical SEO topics with clarity — from crawling logic and Google scraping to APIs and tool architecture. For years, he has coached senior technical SEOs and shares practical insights on building SEO tools, working with Google APIs and solving technical challenges systematically and pragmatically. He is especially known for the analogies that make even the toughest concepts easy to grasp.
MarkusWith extensive experience building SEO structures in large organisations, Markus brings deep expertise and a strong passion for teaching. Whether in trainee programmes or workshops, he delivers content clearly, practically and with strong subject-matter depth. Strategic SEO is his home turf, and he shows how sustainable success is built. With sensitivity to different experience levels, he ensures knowledge is not only understood but applied.
How to book our Workshops
All workshops are fully tailored to your organisation. You choose the format that fits.
- Exclusive to your team — Delivered solely for your organisation. Maximum customisation, your website at the centre, concrete recommendations.
- On-site or remote — Flexible delivery at your location or fully online. Remote workshops also include a recording for your team.
- Duration & depth — From focused half-day sessions to multi-day deep dives. Duration depends on your topics and objectives — no rigid time frames.
- After the workshop — We stay involved. Optional follow-ups, ongoing SEO consulting or mentoring ensure lasting impact.
I can highly recommend working with Matthias Hotz. He is a technically brilliant SEO expert with an outstanding knowledge base who answers even complex questions quickly, precisely and with a realistic understanding of organisational structures. His empathetic approach and drive to find smart solutions made our collaboration both highly productive and genuinely enjoyable.
Working with Daniel means receiving professional, modern SEO consulting defined by quality and true partnership.
We have been working with Daniel for nearly five years. He is always at the forefront technologically and consistently delivers strong strategic concepts as well as execution. His professionalism is outstanding and the collaborative approach makes him indispensable to us.
Thanks to our collaboration with Matthias, we were able to comprehensively optimise our website from an SEO perspective. We were particularly impressed by the depth of analysis, the clear prioritisation of measures and the efficient, straightforward collaboration at the highest level. Our strong online visibility is a key driver of our commercial success.
Working with Chrissy was collaborative, reliable and professional throughout. Thank you for the great partnership.
The structured SEO analysis helped us identify our visibility challenges. The thorough data-driven approach not only clarified root causes but also delivered concrete next steps.
