Are you sure your content is aligned with the right search queries? Do you really know what your target audience is looking for – or are you missing potential customers and revenue by relying on assumptions?
Without in-depth Keyword & Prompt Research, you risk targeting the wrong search terms and overlooking critical topics. We do the heavy lifting for you: We find the right keywords and prompts, prioritize them by potential, and ensure your content reaches future customers.
Why should Keyword & Prompt Research be the starting point of every SEO strategy?
Why is Keyword Research useful?
Keyword Research is a core component of search engine optimization: the systematic identification and analysis of search queries that your target audience enters into Google. It lays the foundation for your SEO strategy – revealing which topics are truly relevant.
What is the difference between Keyword and Prompt Research?
In the area of Generative Engine Optimization (GEO), Prompt Research is indispensable: Anyone wanting to optimize their presence in ChatGPT (Search) & Co. needs prompts that can be tracked in language models.
Their foundation is Keyword Research. Users in LLMs usually do not search for different topics, but simply in a different way – and LLMs do not yet provide search volume data for prompts.
Keyword & Prompt Research in detail: Our approach for your success
A Keyword & Prompt Research is more than finding search terms. We build it on several coordinated building blocks:
Identification of relevant keywords
With your input and proven SEO tools – including our own – we identify relevant keywords for your business fields. Keyword strategies of your direct and indirect competitors flow into the process.
Data enrichment
Keywords are enriched with data, including:
- monthly search volume
- competition intensity & CPC
- search intent
- current ranking position and ranking URL
- traffic potential
Clustering
We bundle semantically similar search terms into clusters – data-driven instead of manual. Our tool compares the Google Top 10 for all keywords and uses the "SERP Overlap Score" to group terms with strong overlap.
Definition of primary and secondary keywords
Per cluster we define a primary keyword setting the content focus of the page, plus complementary secondary keywords. That way your content covers subtopics, synonyms, and user questions.
Identification of keyword gaps
From your rankings and those of your competitors, we uncover unused topic fields – weaknesses in existing strategies as well as opportunities no one has seized yet.
Identification of relevant prompts
Per topic cluster we derive prompts from keywords and prioritize them – e.g. with our SEO Prompter. Stored in LLM monitoring tools, they show where you are present in ChatGPT & Co. and where not.
Development of an information architecture
We define which content sits in which directories and how URLs should be structured – optimizing existing architecture or building anew. We map keywords to matching URLs ("Keyword-URL Mapping").
Content strategy
Based on prioritized keywords and prompts:
- Topic prioritization – greatest SEO potential, highest LLM relevance, and largest business impact
- Content formats – recommendations for page types, formats, and media assets
- Editorial plan – when content is created, including seasonal peaks
Content briefing
From all results a complete briefing emerges: key search terms, semantically relevant terms, central user questions, and competitor insights.
Created in our ONE Content Lab – on request including the finished text.
Data-driven Keyword & Prompt Research: Precision over gut feeling
All Keyword Research at ONE Beyond Search is based on a data-driven approach combining methodological know-how with renowned SEO tools like keywordtool.io, Ahrefs, SEMrush, and SISTRIX. We analyze competitor keyword strategies and integrate your Google Search Console performance data.
Additionally, we hook into APIs – such as the "People Also Asked" API – to identify questions and topics that truly interest your target audience.
What others appreciate about our work
I can highly recommend working with Matthias Hotz. He is a technically brilliant SEO expert with an enormous knowledge base who knows how to answer complex questions quickly, precisely, and with a realistic view of corporate structures. Thanks to his empathetic manner and inner drive to find smart solutions, our collaboration was very pleasant and had great momentum!
Florian Hink
EURONICS
With Daniel as your SEO consultant, you receive professional, modern advice that inspires through its quality and collaborative partnership.
Dr. Eva Kinast
Executive Coach
We have been working with Daniel for almost 5 years and he is not only technologically up to date, but also able to develop and implement strategic concepts. His professionalism is convincing in every respect and working together on equal footing makes him indispensable for us.
Frank Selter
Founder and Managing Director Kaipara
Thanks to our collaboration with Matthias, we were able to comprehensively optimize our website from an SEO perspective. We are impressed by the in-depth analysis, clear prioritization of necessary actions, and pleasant, straightforward collaboration at the highest level. Our strong online visibility is a major reason for our economic success.
Torsten Tiedt
Founder and Managing Director Aktienfinder.net
The collaboration with Chrissy was trusting, reliable, professional, and on equal footing. Thank you for the great time!
Laura Denise Kormann
Buderus
Thanks to the structured SEO analysis, we were able to identify our visibility issues. Through thorough data analysis, not only were the root causes clearly highlighted, but concrete action steps were also derived.
Matthias Plankl
BAUR
What we stand for. And what you can rely on.
High-End Expertise
Best-in-Class SEO & Coding Know-How
Hands-on Consulting
Pragmatic solutions that deliver direct results
100% Data-Driven
Making success transparently measurable
Impact over Scale
Genuine partnership over scaling at all costs
What it's like to partner with ONE Beyond Search
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We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer. |
We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately. |
We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration. |
