Das One Beyond Search Team - Paavo, Daniel, Chrissy, Markus und Matts

SEO Keyword and Prompt Research: turning search terms and user questions into real conversions

Q: What is the difference between a short-tail and a long-tail keyword?

Short-tail keywords are short, broad terms (e.g., “shoes”) that have high search volume and strong competition but are often unspecific and further away from a conversion. Long-tail keywords consist of three or more words (e.g., “buy red hiking shoes for women”) and are much more specific. They usually have lower search volume but target users with a clear search intent and therefore convert more frequently. For an effective SEO strategy, both short-tail and long-tail keywords should be combined to fully leverage traffic and conversion potential.

Q: What makes a “good” keyword?

A good keyword fits the page’s content , is actively used by your target audience , and offers real traffic potential . Search volume alone is not decisive — it is often highly specific, seemingly less attractive keywords that bring qualified visitors. In addition, a topic area with many low-volume keywords can add up to significant potential. Ideally, the level of competition for a keyword is also manageable .

Identify opportunities: we deliver keywords and prompts that truly move your business forward
Industry-specific and tailored: search terms and user questions precisely aligned with your goals and markets
Prioritization instead of endless lists: clear recommendations with real insights instead of confusing spreadsheets

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Are you sure your content is aligned with the right search queries? Do you really know what your target audience is looking for — or are you missing potential customers and revenue because you are relying on assumptions?

Without in-depth keyword and prompt research, you risk targeting the wrong queries and overlooking important topics.

We do the heavy lifting for you: we find the right keywords and prompts, prioritize them by potential, and make sure your content reaches future customers.

Why should keyword and prompt research be the starting point of every SEO strategy?

Why is keyword research important?

Keyword research is a core component of search engine optimization (SEO). It involves the systematic identification and analysis of search queries that users enter into search engines such as Google to find information, products, or services.

Targeted keyword research therefore lays the foundation for your SEO strategy by revealing the topics that are truly relevant to your audience.

What is the difference between keyword and prompt research?

In the field of generative engine optimization (GEO), prompt research is indispensable. Anyone who wants to optimize their presence in ChatGPT (Search) and similar systems first needs a clear picture of which topics truly matter to their target audience in order to derive prompts that can be tracked in language models.

The basis for prompt research is often keyword research. Users usually do not search for different topics in LLMs — they simply do so in a different way. Keyword research is therefore the foundation for identifying meaningful prompts, especially since LLMs do not yet provide prompt or search volume data.

In addition to keyword and prompt research, an SEO audit is also a central foundation of your SEO strategy, as it uncovers technical weaknesses, optimization opportunities, and structural challenges.

The benefits of professional keyword and prompt research at a glance

Unlock untapped potential: Use targeted keyword and prompt research to tap into unused SEO opportunities, generate more relevant traffic, and sustainably increase conversions.
Precisely target potential customers: Leverage the needs and desires of your audience, as revealed through search queries, to create high-value, highly relevant content.
Focused content planning: Create relevant content across the entire customer journey — ideal for building your brand’s authority.
More efficient use of resources and higher ROI: Avoid wasted effort with clearly prioritized keywords and prompts that have strong traffic and conversion potential.
Sustainable competitiveness: Identify relevant developments and trends early — and stay one step ahead of the competition.

Keyword and prompt research in detail: our approach to your success

Keyword and prompt research should be more than simply identifying search terms. That is why we structure our research around several coordinated building blocks:

Identification of relevant keywords

Using your input and proven SEO tools — including our own — we specifically identify relevant keywords for your business areas and services. In addition, we analyze the keyword strategies of your direct and indirect competitors and incorporate these insights into our keyword research.

Data enrichment

The keywords are enriched with additional data, including:

monthly search volume
competitive intensity and CPC
search intent
current ranking position and ranking URL
traffic potential

Clustering

We group and bundle semantically similar search terms into meaningful clusters — data-driven and efficient. Using our tool, we analyze the top 10 Google results for all keywords and calculate the so-called “SERP overlap score.” Keywords whose search results overlap strongly are automatically grouped together.

Definition of primary and secondary keywords

For each cluster, we define one primary keyword and the corresponding secondary keywords.

The primary keyword determines the core focus of the page, while the secondary keywords provide thematic depth. This ensures that your content is not only perfectly aligned with one central keyword, but also comprehensively covers relevant subtopics, synonyms, and user questions.

Identification of keyword gaps

Based on the identified queries, your current rankings, and your competitors’ positions, we uncover untapped topic areas and keyword fields. We do not just reveal weaknesses in your existing keyword strategy, but also new growth opportunities. This helps you capture relevant topics that have so far been overlooked but offer strong potential for your business.

Identification of relevant prompts

The researched and clustered primary and secondary keywords form the basis for prompt research. For each topic cluster, prompts are identified and prioritized using tools (e.g., our SEO prompter) based on the keywords.

These prompts can then be stored in LLM monitoring tools to track the performance and visibility of your domain in LLMs. This makes it possible to check whether you are present for certain topics and whether content needs to be optimized or newly created.

Development of an information architecture

A well-designed information architecture ensures a logical structure and interlinking of content and forms the foundation of a user-friendly and search-optimized website.

We define which content belongs in which directories and subdirectories and how URLs should be structured optimally.

Depending on your needs, we optimize your existing architecture or develop a completely new information architecture. We match keywords to the appropriate URLs (so-called “keyword-to-URL mapping”).

Content strategy

Based on the prioritized search queries and prompts, we develop your content strategy:

Topic prioritization:

Evaluation of topics with the greatest SEO potential, relevance in LLMs, and highest impact for your business.

Content formats:

Recommendations for page types, formats, and media assets — aligned with your target keywords and relevant prompts.

Action-oriented planning:

Creation of an editorial calendar that defines when which content is created — including seasonal peaks.

Creation of writer briefs

On request, we provide a comprehensive writer brief with all relevant information for your editors or content creators.

This includes:

the most important search terms
semantically relevant terms
core user questions

We also integrate insights from the competitive analysis: which topics competitors cover — and where you can differentiate with stronger, more valuable content.

We offer research both for your entire website and for individual sections or product groups.

Predefined and standardized service packages? Not with us. Every keyword and prompt research project is as individual as your goals. We align structure, scope, and level of detail to your specific requirements.

Daniel Kremer, SEO expert

The outcome of our keyword and prompt research

Keyword and prompt set (Excel): a structured list of all relevant keywords and prompts — clustered, prioritized, and clearly prepared for your further strategic planning.
Results presentation (up to 60 minutes): presentation of the findings, strategic interpretation, and time for your questions — in person or remote.
Add-on packages (optional): on request, you receive additional recommendations on topics such as information architecture or content strategy.

Data-driven keyword and prompt research: precision over gut feeling

All keyword research conducted by ONE Beyond Search is based on a data-driven approach that combines methodological expertise with leading SEO tools such as keywordtool.io, ahrefs, SEMrush, and Sistrix. We use these tools to analyze the keyword strategies of your competitors and derive valuable insights for your own strategy. We also integrate performance data for your already ranking keywords from Google Search Console.

In addition, we tap into various application programming interfaces (“APIs”) to enrich our analyses with further data and insights. One example is the “People Also Ask” API, which we use to identify questions and topics that matter to your target audience.

What others appreciate about our work

I can highly recommend working with Matthias Hotz. He is a technically brilliant SEO expert with an enormous knowledge base who can answer even complex questions quickly, precisely, and with a realistic understanding of corporate structures. Thanks to his empathetic nature and his drive to find smart solutions, our collaboration was not only very pleasant but also had real momentum.!

Florian Hink

SEO Manager EURONICS

With Daniel as your SEO consultant, you get professional, modern guidance that impresses through its quality and truly collaborative partnership.

Dr. Eva Kinast

Executive Leadership Ccoach

We’ve been working with Daniel for almost five years, and he is not only always up to date technologically, but also able to develop and implement strategic concepts. His professionalism is impressive in every respect, and the collaborative, equal-footed way he works makes him indispensable to us.

Frank Selter

Founder & Managing Director Kaipara

Thanks to our collaboration with Matthias, we were able to comprehensively optimize our website from an SEO perspective. We are impressed by his in-depth analysis, the clear prioritization of necessary actions, and the pleasant, straightforward collaboration at the highest level. Our strong online visibility is a key factor in our business success.

Torsten Tiedt

Founder & Managing Director Aktienfinder.net

Working with Chrissy was collaborative, trusting, reliable, and highly professional. Thank you for the great time together!

Laura Denise Kormann

Brand Management and Communication Buderus

What we stand for. And what you can rely on.

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This is what a project with ONE Beyond Search looks like

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A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation. Skip to Contact Form	We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer.	We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately.	We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.

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Frequently asked questions

What is the difference between a short-tail and a long-tail keyword?

Short-tail keywords are short, broad terms (e.g., “shoes”) that have high search volume and strong competition but are often unspecific and further away from a conversion.

Long-tail keywords consist of three or more words (e.g., “buy red hiking shoes for women”) and are much more specific. They usually have lower search volume but target users with a clear search intent and therefore convert more frequently.

For an effective SEO strategy, both short-tail and long-tail keywords should be combined to fully leverage traffic and conversion potential.

What makes a “good” keyword?

A good keyword fits the page’s content, is actively used by your target audience, and offers real traffic potential. Search volume alone is not decisive — it is often highly specific, seemingly less attractive keywords that bring qualified visitors. In addition, a topic area with many low-volume keywords can add up to significant potential. Ideally, the level of competition for a keyword is also manageable.

How long does keyword or prompt research take?

The duration of keyword or prompt research varies depending on the scope and objectives of the project.

For individual blog posts, a basic research effort typically takes about one to two hours.

For larger projects, such as keyword research for an entire website, the process can take several days or even weeks.

Factors such as topic complexity and the number of topics to analyze influence the required time. However, thorough keyword research is critical to the success of your SEO strategy and should never be rushed.

Is there anything else we can do for you?

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