International SEO: global visibility for your brand

Have you lost track of your international language and country versions? Are you struggling with inconsistent hreflang implementations? Are the wrong URLs ranking in the wrong markets — while time and budget are already stretched thin?

We help you anchor SEO strategically within your organization, streamline processes, and regain control over your target markets — even when local resources are limited.

What is international SEO?

International SEO ensures that your website is discovered in organic search across different countries and languages. It goes far beyond simple content translation and focuses on deliberately adapting your SEO strategy to cultural nuances, linguistic subtleties, and local search behavior.

The goal: make your website visible across countries and languages — and win over international users to drive sustainable global growth.

When should we talk about International SEO?

ONE Beyond Search supports you as an experienced SEO agency exactly when it matters most — for example, in the following scenarios:

• You are planning to expand – Together, we develop a scalable international SEO and content strategy tailored to your business and growth objectives.
• International website relaunch or domain migration – Are you planning to relaunch your international website(s) or switch domain structures — for example, from language directories within a .com domain to country-specific domains (ccTLDs), or vice versa? We ensure a smooth transition while unlocking new visibility opportunities.
• An international target market is underperforming – Whether it’s incorrect language or country targeting (e.g., the German site ranking in Austria) or fluctuating rankings and traffic losses in specific markets, we analyze root causes and define concrete actions to maximize performance in every region.
• Lack of resources for multilingual content – Let’s be clear: automated translations using tools like Google Translate or DeepL are not enough. Experienced editors create linguistically, culturally, and SEO-optimized content that resonates with local audiences, builds trust, and strengthens your brand.
• Backlink building in target markets – Backlinks are essential — but only when they come from the right language and country context. We help you acquire high-quality backlinks from relevant and trustworthy sources within your international markets.
• New SERP features threaten your international visibility – Whether AI Overviews or new snippet formats: we adapt your international SEO strategy early to emerging developments — before competitors gain an advantage.

Your specialist for International SEO

Our services are designed to increase your international visibility, address local audiences with precision, and drive sustainable revenue growth. Below is an overview of the solutions we provide to support you:

The right model for every requirement

Every company has different requirements when it comes to successful international SEO consulting. That’s why we offer three models, each tailored to your specific goals and target markets.

Whether you are looking for long-term support for your international initiatives as part of an ongoing SEO Consulting, targeted assistance for a specific project, or a sparring partner for strategic questions — we have the right solution for you.

What’s included in our packages

Ongoing international SEO consulting

With our ongoing international SEO consulting, we act as a strategic partner at eye level, supporting you in optimizing your global digital presence. We continuously analyze your international websites, identify country-specific opportunities, and support you throughout implementation.

This is how we onboard new clients into ongoing SEO consulting:

• Kick-off:
  We get to know your company, your goals, and your challenges — and lay the foundation for a successful collaboration.
• Discovery phase:
  Through in-depth analyses and audits, we assess the current state of your website and uncover concrete optimization opportunities.
• Strategy development:
  Based on these insights, we develop an action plan tailored precisely to your requirements.
• Execution:
  We support you and your specialist teams during implementation and in day-to-day SEO operations, provide strategic guidance, and — if desired — take over full SEO project management.

Our international SEO consulting complements your ongoing SEO consulting or can be booked as a standalone, long-term solution — fully flexible to your needs.

Project-based international SEO consulting

Not every situation requires long-term support — sometimes targeted expertise for a specific international SEO project is sufficient. Our project-based consulting is ideal when you want to leverage our long-standing international SEO experience for a clearly defined initiative. This model offers maximum flexibility and comes without long-term commitments.

Our approach to project-based consulting:

• Analysis & kick-off:
  Together, we define your objectives, outline the project scope, and conduct initial analyses.
• Action planning:
  Based on the findings, we create a clear roadmap with prioritized measures.
• Execution & support:
  We support implementation, advise your teams, or step in selectively as an extended workbench.
• Wrap-up & review:
  After project completion, you receive a transparent results overview — including concrete recommendations for next steps.

Whether it’s Relaunch consulting for your international website, hreflang implementation, or the creation of multilingual content: we deliver solutions tailored precisely to your needs.

We also provide fast, pragmatic support in urgent situations such as significant traffic losses in individual target markets.

SEO sparring as the most flexible option

SEO sparring gives you direct 1:1 access to experienced experts — for strategic impulses, well-founded second opinions, or support with complex international SEO challenges.

Ideal for companies that manage SEO in-house but want fast, reliable external perspectives for critical decisions. Flexible, needs-based, and without long-term commitments.

Typical use cases include: reviewing your international SEO strategy, evaluating hreflang implementations, second opinions on internationalization concepts, or assessing the impact of recent algorithm updates across your markets.

Does international SEO require multiple international SEO agencies?

Not necessarily. With ONE Beyond Search as your central partner, you are strategically well positioned:

• Extensive experience in international SEO projects – We have successfully supported more than 100 international SEO projects of varying scope and complexity. Our consultants have achieved top rankings for clients across the DACH region, the United States, the United Kingdom, the Benelux countries, and additional markets.
• Holistic support across all areas of international SEO – From technical infrastructure and strategic direction to the operational management of your international markets, we cover the full spectrum.
• Central coordination with flexible local execution – With ONE Beyond Search, you work with a single point of contact who orchestrates your international SEO strategy and ensures smooth execution. We centrally manage all initiatives and, when needed, integrate specialized experts for translations and country-specific content — fully aligned with your overarching strategy.
• Efficient use of resources and leveraged synergies – By working with one central agency, you reuse established structures and processes, avoid duplication, and save valuable resources.

What we stand for. And what you can rely on.

This is what a project with ONE Beyond Search looks like

Fill out the contact form	Free initial consultation	Offer and project start	Project progress and reporting
A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation. Skip to Contact Form	We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer.	We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately.	We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.

Frequently asked questions

What are hreflang tags and how are they used?

So-called hreflang tags are attributes that can be added to a URL. They indicate the language and, optionally, the country the content is intended for. They help Google understand which content should be shown in which country in search results. There are three technical ways to implement hreflang tags: in the HTML head, via HTTP headers, or through the XML sitemap.

Why is content strategy so important in international SEO?

Content strategy plays a crucial role in international SEO because it forms the foundation for relevant, audience-focused content across different markets.

Simply translating content 1:1 is not enough. A well-thought-out international content strategy ensures that your content targets the right keywords in each market, builds trust, and is relevant for both search engines and users.

Can every website benefit from international SEO?

In principle, yes. International SEO can be applied to virtually any type of website. Whether it’s a corporate website, an online shop, or a blog — as soon as you target international audiences or want to be visible in multiple countries, a dedicated international SEO strategy delivers clear benefits. The only exception is when you truly serve just a single language in a single market.

Which search engines are relevant for international SEO?

For a successful international SEO strategy, it is essential to understand the specific search engine preferences of each target market and adapt optimization efforts accordingly.

Globally, Google dominates with a market share of around 80% to 90%. In China, however, Baidu leads with over 50% market share, while in Russia, Yandex dominates with roughly 60%. Microsoft’s Bing holds a global share of approximately 3% to 11%.

Is there anything else we can do for you?