Your GEO agency for brand visibility in AI-powered search

Search behavior is changing right before our eyes – and with it the rules of digital visibility. Today, the key question is no longer just which positions a website ranks for, but whether a brand is mentioned in the answers of large language models (LLMs) and perceived by AI systems as a relevant source.

As a GEO agency, we support companies in strategically and sustainably building exactly this new form of visibility.

GEO: What it means and why you shouldn’t ignore it

GEO (Generative Engine Optimization), also known as LLMO (Large Language Model Optimization), GAIO (Generative AI Optimization) or AI SEO, refers to the targeted optimization of brand and content presence in AI-powered search systems and search results.

Why does this matter? Because users are increasingly interacting directly with AI systems and searching for answers without browsing “traditional” search results. If you don’t appear there, you lose digital visibility and relevance. GEO helps position your brand specifically for this new form of search – and for AI-driven decision-making processes.

ONE Beyond Search as your GEO agency makes your brand visible in AI-powered search

AI SEO is a complex field in which many influencing factors have not yet been fully “researched.” Nevertheless, strategies and tactics are already emerging that can be used to deliberately increase your brand’s presence. Much of this, by the way, is not new, but is based on proven SEO fundamentals.

We support you in increasing the discoverability of your brand, products and services in the AI-driven search landscape.

SEO Consulting with a Focus on GEO

• AI Brand Monitoring: Our AI brand monitoring shows where and how your brand already appears in AI-generated answers and which sources LLMs rely on – providing the foundation for targeted GEO measures.
• GEO Strategy for Maximum Brand Discoverability: We develop strategies that effectively position your brand in AI-powered search systems, LLMs and agent-based ecosystems.
• Your Partner by Your Side: We support and guide you through the practical implementation of all measures derived from the strategy.
• Empower Your Team: We make you and your teams “GEO-ready” – with the knowledge, strategies and tools you need to implement measures independently and continuously scale them.

Whether classic search engines or AI systems: We think SEO across platforms and position your brand wherever your target audience searches for answers, products or solutions. With a holistic approach and expertise in both worlds, we ensure your brand’s future-proof visibility in organic and AI-powered search.

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Goals of our GEO consulting

GEO is not a buzzword and not an add-on. It is a strategic evolution of modern SEO work. With our consulting approach, we pursue measurable goals:

• Referencing your pages as sources in LLMs and AI-based search systems
• Increasing the visibility of your brand, products, or services in AI-generated answers
• Strengthening your topical authority for LLMs
• Long-term safeguarding of your digital visibility beyond classic rankings

Ending blind flight: Brand & source analysis as the foundation of every LLMO strategy

Targeted optimization for LLMs does not start with actions, but with clarity. Before you can become visible in ChatGPT, Perplexity, or AI Mode, one question must be answered: Is your brand already present there – and if so, how?

This is exactly where we come in. With SEOrenity AI, our proprietary AI brand monitoring tool, you gain deep insights into your current visibility across AI systems.

Our tool gives you answers to these – and many other – questions:

• AI visibility of your brand: We show whether and in what context your brand appears in LLM-generated answers.
• Identify relevant source pages for LLMs: We reveal which websites and URLs AI systems prefer as sources within your topic space – and whether your brand is already mentioned there.
• Expose gaps: You can see at a glance which important AI sources your brand is not yet present in and where digital PR can make an impact.
• Reliable basis for decisions: All insights gained flow directly into your individual GEO strategy.

What matters when optimizing for generative AI systems?

Below is a selection of proven GEO measures. Spoiler: even in the age of AI, there is no way around solid SEO fundamentals and classic optimization work.

Top rankings as the foundation for being referenced as a source

Top rankings in Google (and Bing) are often a basic prerequisite for being referenced in AI-powered search results and AI Overviews. Studies show a strong correlation between ranking position and being selected as a source in LLMs such as ChatGPT Search or AI Overviews. For example, the generation of AI Overviews is typically based on the top search results for a given query.

Technical GEO: LLM and search engine crawlers must be able to access your content

LLMs such as ChatGPT rely on indexed content from Bing or Google when generating answers. Technical accessibility of your pages is therefore essential:

• Ensure crawlability and accessibility: Relevant pages must not be blocked from crawling by LLM bots or search engine bots via robots.txt and must return HTTP status code 200.
• Ensure indexation of your most important pages and their content in Google and Bing, and review this regularly.
• Content should also be available without JavaScript, as currently none of the major AI crawlers render JavaScript – except Google Gemini and AppleBot.
• Optimize page load and render times: AI crawlers sometimes have very short render timeouts (1–5 seconds).

Onpage GEO: Optimizing content for AI-powered search

How can websites be optimized for AI-powered search results? Here are some proven measures:

• Add a kind of “management summary” to increase the chances of a URL being referenced as a source in AI Overviews.
• Create high-quality, thematically relevant content with a high information density and “HARD facts” – numbers, data, facts. Expert content that addresses the needs and pain points of your target audience, provides answers, and delivers real value. Wherever possible, reliable and trustworthy sources should be linked within the content to underline credibility and authenticity.
• Optimize readability and use clear, simple language so that content is easy to understand for both users and AI models. Get straight to the point instead of beating around the bush. Clear structure, a clean headline hierarchy, lists, bullet points, and FAQs further improve readability.
• Multimodality: AI search is multimodal, so content should be deliberately enriched with high-quality images and videos.
• Valid structured data (schema.org) helps AI systems better parse and understand content. Important: Only mark up content with schema.org that is visible to users and relevant to the page.
• Ensure an outstanding page experience (UX): It’s not just the content that matters – load times, mobile friendliness, site architecture, and user guidance also play a central role.

Strengthening E-E-A-T

AI systems prefer brands they classify as trustworthy and authoritative. These factors are often not directly measurable, which is why the E-E-A-T concept (Experience, Expertise, Authoritativeness, Trustworthiness) can serve as a useful framework. It summarizes the key quality signals that help a brand be recognized as a reliable source and referenced more frequently in AI-powered search results.

Offpage GEO: Increasing relevance through external references

When generating answers, AI models often rely on content from third-party sources such as aggregators, industry directories, or specialized databases. To increase the likelihood of being mentioned as a brand or product in AI-generated answers, it is crucial to be present on these platforms and source sites.

This is exactly where the AI Brand Monitoring Tool and the digital PR measures of ONE Beyond Search come into play. They help you systematically build and secure mentions on the sources that are most relevant to your business.

Offpage SEO in the age of AI: links AND mentions

The more present a brand or product is across different channels, platforms, and relevant websites, the greater the chance of being referenced by ChatGPT & Co. AI visibility is driven by brand mentions – not just classic backlinks.

Why you should choose ONE Beyond Search as your GEO agency

• Hands-on experience: Through continuous experimentation and in-depth testing with various AI models, we have built a deep pool of experience that you benefit from directly and unfiltered.
• Focused on the future: We continuously monitor new developments and translate them into concrete, actionable measures.
• A reliable partner at eye level: You benefit from genuine sparring on equal footing – strategic, pragmatic, and always honest.
• Plain talk instead of AI buzzwords: We separate hype from relevance and show you which GEO measures really make an impact – and which do not.
• GEO is not an add-on for us: We don’t treat AI as an extra, but as an integral part of modern search strategies.

What we stand for. And what you can rely on.

This is what a project with ONE Beyond Search looks like

Fill out the contact form	Free initial consultation	Offer and project start	Project progress and reporting
A brief and concise description of your request will help us to process it quickly and efficiently. We will contact you within 48 hours to arrange an appointment for an initial consultation. Skip to Contact Form	We get to know each other during the initial consultation. We clarify your current situation and the goals you want to achieve. We then agree on the appropriate service packages and framework conditions in order to create a tailor-made offer.	We begin our collaboration once the offer has been signed. To get started, we organize a kick-off meeting with all relevant stakeholders to clarify any open questions, refine objectives, and begin implementation immediately.	We will keep you regularly informed about progress, provide reports, and discuss the results. Regular feedback and review sessions are planned for ongoing projects in order to continuously improve our collaboration.

Frequently asked questions

Will AI make SEO obsolete?

AI is changing SEO, but SEO remains important and is far from dead. AI increasingly takes over repetitive tasks, giving SEOs more time for strategic thinking. The focus remains on high-quality, in-depth content, technical SEO, and strong brand building.

Brands also need to be discoverable and present in large language models (LLMs). This is where SEOs play a crucial role. Especially because models like Gemini use top search results for grounding (RAG), answer generation, and source attribution. Brands that are not visible in classic search results risk disappearing from AI-generated answers as well, at least in the short to medium term. SEO is evolving – but it remains essential.

What should I look for when choosing a GEO agency?

Make sure the agency understands GEO not as a buzzword, but as a strategic evolution of SEO. A strong GEO agency has deep SEO expertise, as many measures overlap.

Equally important is hands-on experience with LLMs and AI features. Since many mechanisms are still evolving, continuous testing, monitoring, and correct interpretation of developments matter far more than theoretical promises.

In short: the right GEO agency combines proven SEO fundamentals with a deep understanding of AI-driven search.

Is GEO the same as SEO?

No – GEO is not identical to SEO, but it overlaps with it in many areas. Many GEO measures are based on classic SEO fundamentals. And: AI-driven systems such as AI Mode or AI Overviews often rely on content that already performs well in traditional Google search.

The key difference lies in the objective: while SEO primarily aims to achieve strong rankings in search engines, GEO focuses on whether and in what context a brand appears in generative AI answers or is used as a source.

If you want to be visible in AI-driven search, you need both – solid SEO and a dedicated GEO strategy.

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