Are you wondering why your business is not being found in your city or region? You don’t appear on Google Maps? Then it’s time to systematically improve your local visibility.
We support you with effective local SEO – for more visibility, more trust, and more customers on site.
Why local SEO must not be underestimated
People have long been searching on mobile devices and based on their location for restaurants, service providers, or tradespeople. Often, a generic search term is enough – Google automatically detects the user’s location and displays relevant local results. If you don’t appear there, you simply don’t exist for potential customers.
In addition to classic SEO fundamentals, local SEO also depends on factors such as a fully optimized Google Business Profile, customer reviews, and listings in relevant industry directories.
What are the goals of local SEO?
Local search engine optimization aims to generate more qualified inquiries from your region, strengthen your brand awareness locally — and ultimately increase revenue.
- Better visibility in local search results & the Google Local Pack – Your business is found exactly when potential customers nearby are searching for your services.
- More calls, website visits & foot traffic – A strong presence in Google Maps and local search drives more inquiries.
- Building trust through reviews – A well-maintained profile and positive Google reviews increase click-through rates and strengthen your reputation.
- Strong presence in mobile searches – Most local searches happen on the go. Local SEO ensures you’re visible exactly when customers are looking for quick solutions.
Is it enough if NAP data is consistent?
Not quite. Many people associate Local SEO exclusively with maintaining NAP data (Name, Address, Phone). While consistency of this data is important, truly successful Local SEO goes far beyond that. Google takes many additional factors into account when ranking local businesses in search results.
Successful Local SEO is therefore the result of many interacting factors – ONE Beyond Search ensures that your business is optimally positioned in all relevant areas.
The three pillars of successful Local SEO
Local SEO is based on a search-engine-optimized website, a strong Google Business Profile, and visibility in relevant directories.
1. Onpage SEO for local search queries
- Optimization of the website for local keywords
- Creation and optimization of location-specific landing pages
- Technical measures such as fast loading times, mobile usability, and structured data
2. Google Business Profile (formerly Google My Business)
- Complete setup and optimization (including selection of relevant categories, description, NAP data, linking of social media profiles, opening hours, etc.)
- Automated management possible for multiple locations
- Strategy development for regular updates with current posts, offers, and images
- Analysis of existing reviews (sentiment analysis) and active review management
3. Listings, reviews & local backlinks
- Ensuring consistent listings across all relevant business directories (e.g. Yelp or Yellow Pages)
- Strategic development and management of customer reviews
- Building high-quality local backlinks
By systematically optimizing all three areas, you increase your local visibility and ensure that potential customers can find you faster and more easily in your area.
Our approach to your Local SEO success
Analysis & strategy
We review your current local visibility, analyze your competitors, and derive optimization opportunities.
Keyword research
Using professional tools, we identify the most relevant local search terms – aligned with your offering and goals.
On-page optimization
We develop a concept to optimize your website for better rankings in local search queries.
Google Business Profile
We optimize your profiles and develop a sustainable strategy for content, posts, and reviews.
Directory listings
We review existing listings for consistency (Name, Address, Phone) and identify new, relevant industry directories.
Local backlink building
If required, we support you in building relevant local backlinks to strengthen your authority.
Monitoring & ongoing optimization
We keep an eye on your local rankings and support you continuously with data-driven recommendations.
Efficiency through smart tools
Manually maintaining NAP data or continuously monitoring rankings consumes valuable time. That’s why we rely on smart tools and targeted automation.
Through our Yext partnership, we keep your business data up to date and consistent across all relevant directories. Our proprietary SEO suite, SEOrenity, continuously monitors your local rankings, detects changes at an early stage, and provides the foundation for targeted (re-)optimization.
Especially for businesses with multiple locations, the use of efficient tools is essential. This allows you to save time, stay one step ahead of your competitors, and achieve sustainable success in local search engine optimization.
