Our collaboration with BORA has accompanied us since the early days of our agency and is a project we are particularly proud of. In this case study, we showcase what we achieved together and the measurable results that came out of it. For this project we were honored with the Award for Best SEO Campaign 2026 Silver at the European Agency Awards.
Results after 12 months
The SISTRIX visibility index for Germany reached a new all-time high, sitting 64 percent above the previous peak. The target was set at 20 percent. The migration was also fully completed: all 24 language versions for the various countries are live, compared to the target of 80 percent. At the same time, we recorded significantly more clicks from non-brand search queries, more keywords in the top 10 search results, and growing organic revenue in the accessories shop.
+440 %
Non-brand clicks
+131 %
Keywords in Top 10
+21.5 %
Visibility in Gemini
+12 %
Organic revenue in accessories shop
The Implementation
Since BORA sells its core products through specialist retailers, we built non-brand visibility where purchase decisions begin: during research and comparison. This resulted in three content tiers that also form the URL structure:
- Product-related information on systems, technology, and installation
- Inspiration around kitchen and cooking
- Service for accessories, spare parts, and self-help
On the technical side, SEO requirements were integrated into the concept before templates and architecture were finalized. The redirect mapping across 28,000 URLs and 24 language-country combinations was handled by the ONE Redirector, which automatically matches old and new URLs via semantic similarity. When AI Overviews were permanently rolled out midway through the project, we immediately expanded the scope to include GEO during live operations.
What BORA says about working with us
In day-to-day business, who you work with makes a real difference. In every call, there are people on both sides who have been doing this for years. Things aren't explained, they're discussed. If I ask a technical question in MS Teams in the morning, there's usually an answer by lunchtime that's already thinking one step ahead. Anyone who has worked with agencies before knows: that's anything but a given. The relaunch was a stress test, and that's precisely where the senior setup paid off – even in the moments when things weren't running smoothly.
Melanie Wahl
Teamlead Digital Concept, BORA
What stands out for us: they truly understand our setup – our products, the reality in specialist retail, the technical environment, and the editorial side. And they tie it all together. With AI Search, this interdisciplinary thinking is no longer a nice-to-have, but a necessity. Every decision is data-driven, and we see the impact in our dashboards. The fact that they let themselves be measured against variable success KPIs shows confidence in their own work. With a senior team, you simply have different conversations: less interpretation, more substance.
Philipp Jäckel
Head of Digital Marketing & Media, BORA
In day-to-day business, who you work with makes a real difference. In every call, there are people on both sides who have been doing this for years. Things aren't explained, they're discussed. If I ask a technical question in MS Teams in the morning, there's usually an answer by lunchtime that's already thinking one step ahead. Anyone who has worked with agencies before knows: that's anything but a given. The relaunch was a stress test, and that's precisely where the senior setup paid off – even in the moments when things weren't running smoothly.
Melanie Wahl
Teamlead Digital Concept, BORA
What stands out for us: they truly understand our setup – our products, the reality in specialist retail, the technical environment, and the editorial side. And they tie it all together. With AI Search, this interdisciplinary thinking is no longer a nice-to-have, but a necessity. Every decision is data-driven, and we see the impact in our dashboards. The fact that they let themselves be measured against variable success KPIs shows confidence in their own work. With a senior team, you simply have different conversations: less interpretation, more substance.
Philipp Jäckel
Head of Digital Marketing & Media, BORA
